The Fundamentals Of Internet Advertising
“The most dangerous untruths are truths slightly distorted.” – Georg Christoph Lichtenberg, German philosopher (1742-1799) So much has been written about how different Internet marketing is from traditional selling. And there are real differences. But most of the differences are superficial. The fundamentals of selling are tied to the nature…
READ MOREIf You’re Lucky Enough To Be In The Company Of A Successful Businessman, Ask Questions – And Learn
I recently had lunch with Ted Nicholas, the advertising guru and self-made millionaire not very impressive by todays standards. Still, he leads an enviable life. Married to a beautiful, intelligent, younger woman, he lives in Switzerland and Florida, travels extensively, plays top-level tennis, and works when he wants and…
READ MOREHow To Knock Off Your Employer And Have Your Own Business
Todays memo was inspired by a news article about two name-challenged engineers who are, according to Floridas Palm Beach Post, the brains behind (a) Billion Dollar Deal. Fahri Diner and Xiang-Dong Cao were sitting around after work having a few beers (Im making up the details) and complaining about their…
READ MOREThe Junkie’s Secret
“Cocaine habit-forming? Of course not. I ought to know. I’ve been using it for years.” – Tallulah Bankhead (1903-1968) As a teenager I had the impulses of a junkyard dog. If someone looked at me wrong I started barking. This resulted in many scraps most of them against bigger…
READ MOREFire Someone Now
“Men weary as much of not doing the things they want to do as of doing the things they do not want to do.” – Eric Hoffer Today you are going to do something unpleasant, but necessary. Studies show that next to being fired, dismissing someone is the most stressful…
READ MOREHow To Get Rich (Still) On The Internet
“A feast is made for laughter, and wine maketh merry; but money answereth all things.” – Song of Solomon The Internet will surely go down in history as the most oversold economic phenomenon of the 20th century. The high-tech stock market, with its Alice-in-Wonderland valuations, is just the most egregious…
READ MOREWhy You Should Raise Your Prices On A Regular Basis
“Experience is what you get when you didnt get what you wanted.” – Anonymous When Norm Brodsky writes about business, I listen to him. A veteran entrepreneur whose six businesses include two in the $100 million range, Brodsky writes the occasional essay for Inc. magazine. Recently, he wrote a piece…
READ MOREOpportunities On The Internet
In the 1960s, Sir Arthur C. Clarke predicted that by the year 2000 the planets would be colonized and the world would have a vast electronic global library that would be used for business, academia and personal research. As far as I know, we haven’t populated Mars, but the Internet…
READ MOREThe Underestimated Importance Of Firing People
“The trouble with human nature is that there are too many people connected to it.” -Milton Berle When you want to save a hammock of endangered hardwoods, you start by chopping down a lot of trees. You must get rid of the younger, faster-growing trees that threaten the good wood…
READ MOREWhy Higher Pricing Sells
“How to figure your cost of living: Take your income and add 10%.” – Anonymous We have talked about perceived value what it is, why it is important, and how you can use it to dramatically increase your gross margins. Id like to continue that discussion today. Lets start…
READ MORERetiring In Paradise
On Friday I got carried away with selling you beachfront property in Nicaragua. I meant to introduce my Big Idea to solve your Big Retirement Problem (i.e., you cant have one). The Big Idea that will solve your Big Problem with retirement . The idea of retirement is a recent one.…
READ MOREHow Much Do You Need To Retire?
“We are all special cases.” – Albert Camus (1913-60), La Chute I had a lunch meeting today in a casual seafood restaurant overlooking the ocean. Caribbean music played quietly in the background. A soft breeze came through the open terrace we were seated on. Somehow, the conversation drifted to retirement.…
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