How Important Is Loyalty In Your Career?
“Only the person who has faith in himself is able to be faithful to others.” – Erich Fromm Heres a question Ive wrestled with for years: When it comes to success, is loyalty a good thing or a bad thing? Should you be loyal to those who have been there…
READ MOREQuestions…From A Born Salesman
Today, I’d like to get back to the question of questioning. A few weeks ago, in Message #160, we talked about the effect of asking questions in the world of business. My argument, in a nutshell, was this: When you ask a question, you cede power, so be very careful…
READ MOREThe Selling Power Of Personalization
“Trust every man, but always cut the cards.” – American Proverb A fundamental principle of selling is that customers will buy more if they feel they know you. Understand that and you will be a much more powerful businessperson.The principle is true for all selling, . . . from telemarketing…
READ MOREThe Importance of Making Contacts
“I get by with a little help from my friends.” -John Lennon We have talked about how much faster you will accomplish your career goals if you put yourself out in the marketplace and meet prospective partners/employers/proteges/vendors. One of the best ways to get out there is to attend trade…
READ MOREA Lesson From Martha Stewart
“Productive work is the process by which mans mind sustains his life, the process that sets man free of the necessity to adjust himself to his background, as all animals do, and gives him the power to adjust his background to himself. Productive work is the road of mans unlimited…
READ MORECan You – Should You – Value Knowledge In Dollars And Cents?
“Beauty is only skin deep, but ugly goes all the way down.” – Milton BerleI make it a point to limit my observations to what I know from experience. Thats because I am skeptical of theory. Not that I dislike abstractions. On the contrary, Im a sucker for them. And…
READ MOREWhat Are Accountants Good For?
“I let my accountant do my taxes because it saves time sometimes as much as 10 years.” – Milton Berle You know what they say about lawyers (the only thing sadder than four lawyers trapped in a burning car is three lawyers trapped in a burning car) and economists (you…
READ MORERisky Investment? Take The Short Money
I am involved in a public company that has, as part of its asset base, shares in a gold mining company. Since I don’t know anything about mining, I’ve been urging the company to sell its mining holdings for cash and use the proceeds to develop an Internet marketing business,…
READ MORE10 Things You Should Know About E-Mail Marketing
“If people dont want to come out to the ball park, nobodys going to stop them.” – Yogi Berra Of all the opportunities the Internet offers individual wealth seekers, e-mail marketing is my personal favorite. (By e-mail marketing, I mean sending e-mail sales messages to customers or potential customers.) My…
READ MORE2 Things You Can Do Right Now To Make Your Company Better and More Productive
When Jack Walsh took over as CEO of GE, he surprised shareholders and industry analysts by announcing that before the end of his tenure the flagging industrial giant would climb back from near bankruptcy and become No.1 or No.2 in every market it was in. At the time, Walshs claim…
READ MORETV Commercials – What You (And Only You) Can Do
”Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph S. Ochs One of the biggest mistakes you can make when it comes to TV or video advertising is to rely on the experts to figure out how to market your product.…
READ MOREHow To Pull Ahead Of Your Competitors Through Cooperation
“Competition is the offspring of fear; cooperation, the child of confidence.” – Mark Morgan Ford If you remember the movie Wall Street, you may recollect the character Gordon Gecko (played by Michael Douglas) a viciously ambitious stockbroker who broke every ethical rule and took advantage of every relationship to…
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