The 3 Most Important Elements Of A Direct-Marketing Campaign
“Advertising is the rattling of a stick inside a swill bucket.” – George Orwell The rule in direct marketing is this: Media first. Offer second. Creative third. This means that: 1. The selection of media what newspapers you advertise in/what mailing lists you rent/what time slots you run your…
READ MOREProfiting From What You Love
“Work is much more fun than fun.” -Noel Coward I had a conversation the other day with OP who converted his love of flying airplanes into a business. OP used to be in the wallpaper business. It made money, but left him uninspired. There must be something better and more…
READ MOREAndrew Carnegie: How He Got Wealthy Using ETR Secrets
“The place to improve the world is first in ones own heart and head and hands, and then work outward from there.” – Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance Like most people, whenever the name Andrew Carnegie was mentioned, I used to think industrialist or philanthropist…
READ MOREImprove Your Mailing Results By Testing Less But Smarter
“Obviously, computers have made differences. They have fostered the development of spaceships as well as a great increase in junk mail.” – Tracy Kidder When it comes to testing, one of the biggest mistakes direct marketers make is that they test insignificant choices. In an effort to perfect or…
READ MOREHow To Avoid “Senior Executive Syndrome”
“If your income doesn’t exceed your outgo, you go!” – Chuck Otterson Are you a senior executive? Do you employ one? If so, watch out. You/he may be dangerous to your company’s bottom line.The problem is Senior Executive Syndrome (SES): the tendency for a senior executive someone who has…
READ MOREDouble-Check Your Sales Letter
“Cheat me in price, but not in the goods I purchase.” – Spanish Proverb Your sales letter is probably the most effective means you have to grow your business. (If you are in the direct-mail business, I dont have to tell you this.) Its so important, in fact, that you…
READ MORE10 Things You Should Know About Email Marketing
If you have something special to sell and you can locate a group of people who have bought that kind of thing before, you have a sales opportunity made in Marketing Heaven.
READ MOREHow To Turn Your Product/Service Into A Franchise
“No theory is good except on condition that one use it to go beyond.” – Andre Gide Yesterday, we talked about Beach Blanker Babylon what it teaches us about capitalizing on trends. Today, I want to talk about another lesson we can take from it how to turn…
READ MOREA Moneymaking Formula That You Can Easily Duplicate
“What is popular is not necessarily vulgar; and that which we try to rescue from fatal obscurity had in general much better remain where it is.” – William HazlittI saw Beach Blanket Babylon today in San Francisco. It’s the longest-running theatrical comedy in history or so the marquee says. More…
READ MORECustomer Service In The Internet Age
“The most powerful drive in the ascent of man is his pleasure in his own skill. He loves to do what he does well and, having done it well, he loves to do it better.” – Jacob Bronowski Most of what has been said about the Internet and the new…
READ MOREDressing Your Direct Mail (And Internet Contacts) For Success
“People exercise an unconscious selection in being influenced.” – T.S. Eliot I recently attended a seminar given by Alan Rosenspan, a direct-marketing pro who worked for legendary ad man David Ogilvy before forming his own agency, Alan Rosenspan & Associates ( www.alanrosenspan.com). Hes a very bright guy who knows a…
READ MOREIs The Way To Success One Or Many Paths?
“The lame man who keeps the right road outstrips the runner who keeps the wrong one.” -American proverbToday were going to talk about something very important a key question about wealth. Is it better to spend your time on one moneymaking activity or many?Many success gurus argue that the…
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