The Seven Mandatory Rules Of Advertising Design
DG frequently points out that when you are running a middle-to large-sized business, you often forget that the newer employees may not know many of the basic rules that make the business work. He puts it this way: “When its just you and a handful of trusted colleagues, everyone understands…
READ MOREWhy Do New Managers Fail?
According to a report I read somewhere, four out of 10 new managers fail in their first year. The primary reason, the report said, is that they are not able to build a good support system. That corresponds to my own experience. When you take over a new job, you…
READ MOREBecome a Marketing Genius By Asking Flattering Questions
“Mountains of gold would not seduce some men, yet flattery would break them down.” – Henry Ward Beecher (Proverbs From Plymouth Pulpit, 1887) There is a businessman I know, SP, who is considered by some to be occasionally bombastic, if not arrogant. And even from my braggadocian perspective, he sometimes…
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Five Secrets of Wealth Building
You can acquire a multimillion-dollar net worth by doing just five things that promote wealth building throughout your life and work.
READ MOREF 3 Real Estate
“Without courage, all other virtues lose their meaning.” – Winston Churchill Buying and selling fixer-uppers may be the best-known way of making money in real estate. The no-money-down real-estate gurus tend to focus on this area because the numbers can look very good, especially when you get into low-income housing.…
READ MOREHow To Get Wealthy As An Employee
“You can have your titular recognition. I’ll take the money and power.” – Helen Gulrey Brown It’s too often said — and I’ve been guilty of contributing to this myth — that the only way to make a lot of money is to go into business for yourself.While it’s true…
READ MOREHow To Work From Anywhere In The World, Part 2
“Go into the street, and give one man a lecture on morality, and another a shilling, and see which will respect you most.” – Samuel Johnson (quoted in Boswell’s Life of Samuel Johnson, July 20, 1763) If you have the kind of job that allows you to do most of…
READ MOREHow To Work From Anywhere In The World, Part I
Yesterday, we talked about the possibility of working — at least for part of the year — in a place you’d normally go only for vacation. I said I believed that if you played it right, you could have your cake and eat it too — live in a paradise…
READ MORECan You Really Work From Anywhere In The World?
I’m writing to you from Rome, where I’ve relocated for six weeks. It’s not a long vacation. It’s an experiment in working. I’m hoping to discover that I can spend my summer — when it is so hot in Florida — working from elsewhere. We live in a time when…
READ MOREWhy A Successful Career Is Like Being A Winning Racehorse
“To win without risk is to triumph without glory.” – Corneille (Le Cid, 1636) EN, a recent AWAI graduate who has written several successful nonprofit promotions, e-mails me every once in a while with news of her career, questions about copywriting, and suggestions for ETR. Today, I got a message…
READ MOREWhen Your Are Selling An Idea, Less Is More.
“The secret of all good writing is sound judgment.” – Horace (Ars Poetica, 13-8 B.C.) JF (not JJF, my brother) is writing a sort of ETR for copywriters. JF is an experienced, very successful copywriter who has also won prizes for poems, stories, etc. He’s even contributed to a rendition…
READ MOREHow Long Should You Observe A New Employee?
“From now on, time will pass without artificial academic measure. It will go by like the wind. Whatever you do, do it now. For life is time, and time is all there is.” – Gloria Steinem (Commencement address, Tufts University, May 17, 1987) You hire someone new. You have every…
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