Superstars: How Important Are They To Your Success?
AB, from England, writes: “A question: You talk about superstars. I have a couple of them already and need lots more. In your experience, how much of the business do you need to offer/share to keep them? Also, what are your ideas on motivating them to move up to the…
READ MOREThe Five Most Common Advertising Myths
It took me years and millions of dollars to disabuse myself from the following: 1. “The customer is interested in me, my product, or what I have to say.” * The customer doesn’t care about you. * The customer cares about himself. * If you talk about anything other than…
READ MOREDo You Pay Attention To Your Competition?
If you are successful — or plan to be –your competition is successful too. Being successful means being smart, quick, and hardworking. That’s you, but it’s also your competitors. So what better way to stay ahead of your game than to study what they do? Before taking on the Miami…
READ MOREHow To Make $90,000 (Or More!) Working Seasonally
“There can be no high civilization where there is not ample leisure.” – Henry Ward Beecher (Proverbs from Plymouth Pulpit, 1887) After 20 years of putting up with my amateurish Christmas lighting, KFF insisted on having our house done “properly” this time. She found a young man who would light…
READ MORERuss Whitney: Poor Boy To Multimillionaire
Russ Whitney was born into very ordinary circumstances and had no special gifts or circumstances that might destine him for success. In fact, he faced all kinds of difficulties — personal and financial — that would have been excuse enough for failure, if explaining away failure was what he wanted…
READ MOREGetting Others To Push You All The Way To The Top
In any endeavor, there is a natural pyramidal structure to progress. You begin doing everything yourself. You have some success and hire two people to help you. Things continue to do well, and you hire four more. Every person “below” you does something you were doing at one time. If…
READ MORECreate Infinite Wealth!
Dear ETR Reader, In a past message, I told you about Dr. Van Tharp one of the foremost experts on investor psychology and a living legend among professional traders. He is renowned for helping investors overcome psychological barriers that limit their returns. Recently, Dr. Tharp developed a comprehensive program…
READ MOREA “Tipping Point” Business Worth Barking About
Start your own dog-sitting theme park. It’s the latest thing. You drop off Lassie on your way to your business trip, your cousin Sally’s wedding, the annual ski jaunt, etc. Instead of being cooped up in a cage for days on end, she’s treated to fun and freedom in a…
READ MOREThe “Great, But…” Dilemma: Yet Another Solution
We’ve talked about how it’s not such a good idea to use the “great, but …” technique in dishing out criticism. You might say, for example, “Great looking dress, Josephine, but is it supposed to be that tight around your hips?” or “Great presentation, Sal, but I didn’t understand what…
READ MOREA Very Important Secret About Communication (And About Life)
Consider any great marketing campaign — Burger King, Charmin toilet paper, Marlborough. Examine any best-selling, nonfiction book — “The 7 Habits of Highly Successful People,” “What Color Is Your Parachute?,” “Chicken Soup for the Soul,” etc. What do they all have in common? Simple themes. Ideas so simple they can…
READ MOREDo You Make This Classic Success-Thwarting Mistake?
I sent a memo to IWT last week reporting on a clever and very effective scheme that one of our competitors is using to make a lot of money. IWT’s response was to explain to me “what’s wrong with what he’s doing” and “why our way is better.” There may…
READ MORECreating A Second Income
Dear Early to Rise Reader, You want more money. Nothing wrong with that. And you’ll get more — a lot more — if you… 1. make yourself more valuable at work, and 2. get yourself a second income. Let’s talk about how you can create a second income. One thing…
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