The One Type of Insurance You Must Buy
Imagine buying a home and then discovering after you move in that the person who sold you the property didn’t own it. Impossible you say? Think again. Forged deeds are a real problem and just one of many problems you can run into as a buyer of real estate. That’s…
READ MOREThe Golden Rule: Make Sure You Get Paid
Stocks have returned only 5.1% a year since 1900. Don’t believe me? Here are the numbers: The Dow started the last century at 48.4. As I write this, it’s at 8,322. Run the numbers over that 102.8-year period, using compound interest, and you’ll find that the Dow only rose by…
READ MOREMake Your New Project or Business A Big Winner by Focusing on the Highest-Margin Sales
Every business (or business project) has a unique potential for success that is realized when all the key elements are put together in just the right way. Once you understand this recipe, profits come to you reliably and regularly. The challenge for new ventures is to keep the cash flow…
READ MOREHow to Impress Your Boss at Meetings
“The first secret of success? Self trust.” – Ralph Waldo Emerson It doesn’t take much to impress your boss when you are lucky enough to have his attention (more or less) for an entire meeting. Here are seven things you can do — seven things that would work on…
READ MOREBusiness Checkup: The Four Ps
“It is not enough to understand what we ought to be, unless we know what we are; and we do not understand what we are, unless we know what we ought to be.” – T.S. Eliot (Religion and Literature, 1935) There are at least four critical aspects to any business…
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How To Retire Happy, Wealthy, and Stress-Free
Here are the three simple steps you need to take in order to retire happily and avoid becoming addicted to work and making money.
READ MOREHook Your Prospect in the First 25 Words
Want to write something that will grab a reader’s attention and get them—and keep them—reading? Then pick up a copy of Leads & Conclusions by Marshall J. Cook. One interesting tip he offers comes from the Direct Mail Marketing Association. They wanted to find the point where people stop reading…
READ MOREHow To Do Anything You Want – And Get Paid For Doing It
“None will improve your lot if you yourselves do not.” – Bertolt Brecht (Roundheads and Peakheads, 1933) This afternoon, I dropped by my brother’s house. He told me that the business he started two years ago — a mail-order program that teaches parents how to teach their children about wealth…
READ MORETips for Better Email Marketing
“Three hours of writing require 20 hours of preparation. Luckily I have learned to dream about the work, which saves me some working time.” – John Steinbeck (Steinbeck: A Life in Letters, 1975) Inside Direct Mail recently published a list of 48 tips for better e-mail campaigns. Most of them…
READ MOREQuiz Yourself: Are You a Good Leader?
“You don’t get points for predicting rain. You get points for building an ark.” – Louis J. Gerstner, chairman and CEO of IBM How good a leader are you? Answer the following questions by giving yourself a score of one point for every “inadequate” answer, two points for every “competent”…
READ MOREInvent a Product – And Then Make it Obsolete
“We cannot remain consistent with the world save by growing inconsistent with our past selves.” – Havelock Ellis (The Dance of Life, 1923) Very few products — and very few companies — can survive without change. What works today in the current market will almost certainly fail 10 years…
READ MOREProductivity Secrets from the NBA: How To Do Everything Better and Quicker — And Make A Lot More Money in the Process
Did you ever notice how many professional basketball games are decided in the last 10 minutes? Plenty. It’s a curious thing. Ten guys jump around like madmen for 50 minutes, the score seesawing a few points this way and a few points that way. Then — halfway through the last…
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