Make Your Business 12 Times More Powerful
“When we treat man as he is, we make him worse than he is; when we treat him as if he already were what he potentially could be, we make him what he should be.” – Johann Wolfgang von Goethe If you work hard on the hiring process and…
READ MOREHow to Spot Really Good Investment Deals
“Magnificent promises are always to be suspected.” – Theodore Parker Dr. Steve Sjuggerud, ETR’s resident stock expert (and as conservative an investor as you can find), recently detailed a 6-step method on how to determine whether a trading system might be worth your time and money. 1. The first…
READ MOREAvoid This Extremely Common “Mega” Mistake
“I believe in looking reality straight in the eye and denying it.” – Garrison Keillor Your business is growing at a good rate. Every year, you boost it forward by creating one or several new product lines or divisions. One of these products becomes a favorite of yours. You…
READ MOREThe Easiest Way I Know of to Make a Ton of Money
A joint venture is a business deal in which you and one or more other people join forces to make some bucks. Usually, joint ventures are for a specified purpose and period of time. Sometimes, they have broader purposes and last for years. Let me give you an example. KY…
READ MOREDistinguish Your Business
“Rose is a rose is a rose is a rose.” – Gertrude Stein (“Sacred Emily,” Geography and Plays, 1922) Great companies are not excellent at everything they do. Great companies tend to be great at one thing, good at another thing, and acceptable in all other areas. This is…
READ MOREIncrease Your Flow of Sales Leads with a “Bait Piece”
The “bait piece” is an informative booklet, white paper, or special report addressing some aspect of the problem your product or service helps the reader solve. You offer a free copy of your booklet or report to any prospect who inquires about your product or service. For example, you can…
READ MOREProfits and Money – Very Different Motivators
“The only lifelong, reliable motivations are those that come from within, and one of the strongest of those is the joy and pride that grow from knowing that you’ve just done something as well as you can do it.” – Lloyd Dobens and Clare Crawford-Mason (“Thinking About Quality”) DZ (a…
READ MOREFraud Alerts on Your Credit Card
According to Ron Lieber writing in The Wall Street Journal, “banks and retailers have an army of computers sniffing out unusual spending patterns, and every year they freeze spending on thousands of credit cards with little or no warning.” Unfortunately, many of these cards are held by honest consumers…
READ MOREAchieving The Dream
In Message #821, I pointed out that there are plenty of differences in terms of where ETR readers live, what they do, how they vote, and how much they spend — but there is one characteristic they all share: They want more out of life. Mike Garvey, an ETR…
READ MORESo How’s Your Stock Portfolio Doing?
“Truth is the only safe ground to stand on.” – Elizabeth Cady Stanton SH and her husband are looking toward a stronger stock market because they’ve seen their retirement funds decimated. What they have left is still enough to afford them a “nice” lifestyle, as SH put it. But how…
READ MORETwo Quick Formatting Tips That Will Boost Response To All Your Ads and Sales Letters
There are two things you must always remember when formatting your ads and sales letters: 1. Don’t end a page in your sales letter — or a column of copy in your ad — with a period. 2. Put a footer in the bottom right-hand corner of each of your…
READ MOREHow Hard Do You Have To Work…Really?
I grew up in a family of 10 people in a small house across the street from the railroad tracks. Every night for several years, I had the same dream: coming back to the schoolyard I played in, chauffeured in a stretch limousine, dressed in a white tuxedo, and carrying…
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