Market Research – Quick, Easy, and Free
“If we knew what it was we were doing, it would not be called research, would it?” – Albert Einstein Once, I had to help a computer-leasing company figure out what to emphasize in its marketing. The company provided financing to computer buyers. They offered their financing through “resellers”…
READ MORETurn Your Child’s Savings Bonds Into Double-Digit Investments
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin By cashing in your children’s savings bonds and investing the proceeds in equity mutual funds for the long term, you stand a good chance of helping them get 10% to 15% or more in…
READ MOREHow Much Are You Worth?
“We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” – Henry Wadsworth Longfellow A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a…
READ MOREReduce Refunds and Bump Up Order Size
“In the right light, at the right time, everything is extraordinary.” – Aaron Rose A “stick” letter is a letter that goes out as soon as you receive an order. It (1) thanks the customer for his order, (2) resells him on the purchase, (3) reassures him that, in…
READ MOREEasy Money: You Don’t Want It Anyway
“Castles in the air — they are so easy to take refuge in. And so easy to build, too.” – Henrik Ibsen (The Master Builder, 1892) In his Daily Reckoning, Bill Bonner once observed that many of the world’s greatest empires collapsed soon after they had the “good luck”…
READ MORESuccess Story – Beth Erickson
“There are two kinds of people, those who finish what they start and so on.” – Robert Byrne When Beth Erickson went to AWAI’s copywriting bootcamp two years ago, she, like most of the other student attendees, was struggling to get her new career started. She thought she knew what…
READ MOREGet Started Acquiring a Business Today
Dear Early To Rise subscriber, As a regular ETR reader you know that MMF’s four pillars of wealth-building are to: 1. Get your income up to at least $150,000 so you will be able to enjoy life and save a measly million for retirement. 2. Get yourself equity in…
READ MOREHow To Be A Good No 2
“Be a first-rate version of yourself, not a second-rate version of someone else.” – Judy Garland I learned nothing about business while I was growing up and didn’t have much money. But I was eager to learn and worked hard — and those two qualities made me an excellent…
READ MOREThe Hidden Weakness of Using Other People’s Money to Finance Your Growth
“Finance is the art of passing money from hand to hand until it finally disappears.” – Robert W. Sarnoff If you can sell stock in your company to finance your growth, some financial advisors would urge you do so. If you are creditworthy, bankers will tell you to borrow what…
READ MOREMailing the Same Piece Twice: Yes or No?
Rule of thumb: Sending the exact same piece to the same list approximately 8 to 10 weeks after the initial mailing usually generates 40% to 60% of the original response. How to make the decision: Say you need a 1% response to be profitable. Your initial mailing generates 4%. Half…
READ MORENo-Money-Down Real Estate – Does It Really Work?
“No one can possibly achieve any real and lasting success or ‘get rich’ in business by being a conformist.” – J. Paul Getty Russ Whitney acknowledges that the promise that you can buy real estate with no money down draws a lot of skepticism. “But,” he says, “try telling that…
READ MOREMaking Smart Use of Your Business Cards and Fax Covers
“You have to recognize when the right place and the right time fuse and take advantage of that opportunity. There are plenty of opportunities out there. You can’t sit back and wait.” – Ellen Metcalf You routinely hand out business cards and send faxes — so why not take advantage…
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