The Fascinating History of Market “Bubbles” — One Investment Book That You MUST Read
When you reveal your price to your customer and she’s flabbergasted because it’s so high – that’s “sticker shock.” And it greatly reduces your chances of closing the sale. If your customer immediately protests “I could never afford this,” it means that you have not convinced her that the price…
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Dear ETR Reader, Does 3,488% investment profits sound good to you? I’m sure you’ll agree that’s a fantastic return to get from any investment. And it’s exactly the percentage of returns my colleague Christian DeHaemer is earning for subscribers of his exclusive trading service Red Zone VIP. I’m sending you…
READ MOREBusiness Is Business — Even If It’s “Not for Profit”
In the Frank Capra film “Mr. Deeds Goes to Town”, Gary Cooper plays Longfellow Deeds, a humble small-town man who comes into a fortune. Deeds has aspirations of giving away a large part of his money to charitable causes. But when he moves to the big city, he is stunned…
READ MOREA Wealth-Building Idea for Smaller Investors
Smart investors don’t take long chances. They invest their money in probable situations — substantial businesses with futures that are all but guaranteed. Smart investors don’t shoot for the stars. Instead, they hope to beat the averages by hard work and common sense. But their objectives are realistic: getting 12%…
READ MOREWhy Direct Response PR Should Be Part of Your Marketing Plan
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Janice, a freelance writer, had self-published a book on eating out and was trying to promote it . . . with little success. Then, out of the blue, she hit the jackpot: Oprah’s…
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Dear ETR Reader, If you are interested in stock investing and have the resources to capitalize on speculative investments then you simply can’t ignore nanotechnology. Always ahead of the curve, my colleague Christian DeHaemer founder of the Red Zone, got in early with the idea that nanotechnology will be the…
READ MOREWords of Wisdom from Donald Trump
While recently promoting his new book “How to Get Rich” in the New York Post, Donald Trump had these suggestions on how to get to the top in business — and stay there: 1. Dress for your culture. The way we dress says a lot about us — before we…
READ MOREWhy You Should Invest in Wine
“Wisdom doesn’t automatically come with old age. Nothing does — except wrinkles. It’s true, some wines improve with age. But only if the grapes were good in the first place.” – Abigail Van Buren Recently, Dr. Steve Sjuggerud — ETR’s resident stock expert and the creator of Investment U –passed…
READ MOREThe Secret to Motivating Your Employees
In 30 years of managing employees, I’ve tried just about every motivational trick in the book. Some of the ideas I had the greatest faith in turned out to be very ineffective. Other ideas that I originally spurned were extremely powerful. Overall, here’s what I’ve observed: Mugs, T-shirts, inspirational posters,…
READ MOREWhat NOT To Do If You Want Your Business To Grow
“Create a work culture that values efficiency. Don’t glorify those who work 24/7.” That very questionable advice comes from The Organized Executive, a newsletter that is normally full of sound and often very good ideas. As an example, the newsletter tells about Robert Green, CEO for Ipswich Inc., who refuses…
READ MOREBusiness Success Depends on the Customer Not the Store
“I finally figured out the only reason to be alive is to enjoy it.” – Rita Mae Brown After photographing a wedding last weekend, my husband Ward stopped at a bakery to grab a cup of coffee and a muffin. When he stepped out of the ice-cold Montana air and…
READ MOREGood Jobs Are Getting Harder to Find
“I was taught that everything is attainable if you are prepared to give up, to sacrifice, to get it. Whatever you want to do, you can do it, if you want it badly enough, and I do believe that. I believe that if I wanted to run a mile in…
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