How to Lighten Your Load Without Slowing Your Career
I make a lot of commitments. Most of them have to do with my incessant urge to help people become wealthy. Why I find it so difficult to say “no” to a friendly ambition, I can’t say. But it’s something I’m teaching myself to do. Today, for example, I told…
READ MOREThe Ideal Retirement Portfolio
Last week, I told you where to put your money if (1) if you have less than $100,000 to invest (in Message #1248), and (2) if you have more than $100,000 but less than you need to retire (in Message #1249). Today, I’m going to give you the ultimate retirement…
READ MOREThe Best Investment I Ever Made
The ETR Question of the Week that I’m asking myself and the ETR staff this week, is: “What’s the best investment you ever made?” Hmm. What was my best investment? Was it the money I put into my friend EP’s development project in Boca Raton? I’ll be getting a 50%…
READ MOREStupid Employer Tricks
If I were doing this for David Letterman, my list of “Stupid Employer Tricks” would look something like this: #10: Pay as little as possible, irrespective of the employee’s loyalty. #9: Promote relatives; skip over veterans. #8: Micro-manage middle managers. #7: Avoid talking personally with your customers. #6: Fail to…
READ MOREHow to Invest When You Have Less Than $100,000
In Message #1240, I told you about a man I met at the ETR Wealth-Building Bootcamp who wanted more advice on investing in individual stocks and options. When I discovered that his personal net worth was only about $18,000 (not counting the value of his home), I was shocked. Why…
READ MOREThe One Common Secret of the Super Rich
It all began with a few tennis lessons . . . Frank McKinney arrived in Florida at the age of 20 with just a few dollars in his pocket. He went to work digging golf-course sand traps for $2 an hour at a local resort. When he learned that a…
READ MOREHow to be a Marketing Genius, Part II
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors. Marketers who master their trades are all but guaranteed a life of wealth, security, respect, and satisfaction. Today, I am going to show…
READ MOREHow to Be a Marketing Genius, Part 1
Of all the skills you can have — the ability to speak like Winston Churchill, to paint like Rembrandt, to calculate like Albert Einstein — none will help you achieve wealth as well as knowing how to sell things. Every private enterprise — every school, every art gallery, every restaurant,…
READ MOREThe Portability Niche
Interested in starting a $125 million company? How about one that sells $365 million a year in products? It’s not impossible. Just take an everyday product and change it in one simple way. Make it portable. That’s what General Mills did when they took ordinary yogurt, packaged it in a…
READ MOREBringing Home the Bacon (to Your Company)
If you want to make a super-high corporate income, you have to become a super-significant contributor to your company’s success. That means being an influential force in product creation, marketing, sales, or profit management. If your current job is outside any of these areas, you must either switch roles or…
READ MOREHow One Man Built a Multi-Million-Dollar Business
I met someone at ETR’s Wealth Club Bootcamp that rekindled my interest in niche marketing. His name is Matt Furey http://www.mattfurey.com. If you read martial arts magazines, you may recognize the name. His full-page ads are always in the ones that cover submission grappling and mixed martial arts. I love…
READ MOREWhy Are You Waiting for Someone Else to Inspire You?
I met Bella for the first time six years ago, while she was attending her first copywriting bootcamp (which, like ETR’s Wealth-Building Bootcamp, is now hosted every year by the Agora Learning Institute). She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. “This is the best conference I’ve…
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