ETR Insider Report: How to Deal With Like Lists
I don’t have a background in marketing. But it doesn’t matter, because I’m getting what amounts to an MBA here at ETR. Take, for instance, the powerful lesson MaryEllen Tribby gave us in a recent meeting. We were discussing media buys – the process of buying advertising space in the…
READ MOREHow To Get A Dream Job With The Best Firm In Your Business
What are your chances of landing a dream job that more than 1,000 other people have applied for? You’d expect them to be somewhere around 1 in 1,000, right? Or maybe a little better … depending on your personal confidence level. But just two months ago, Scott Lindley not only…
READ MOREThe 4 Levels of Features and Benefits
You’ve heard it before: When advertising your product, stress benefits instead of features. But it’s a little more complicated than that. To be accurate, what you can say about your product doesn’t just fall into one of those two categories – features or benefits. Experienced marketers know that there are…
READ MORESay It Ain’t So, Jose
There’s no question that some people feel cheated by the likelihood that the home-run boom of the past decade in Major League Baseball has been, at least to some extent, a result of players using performance-enhancing substances. It appears, however, that these purist fans are in the minority when it…
READ MOREThe Truth About Getting Rich
Here’s a truth about wealth building that some financial experts and government regulators don’t want you to know: You can’t get rich by scrimping and saving. Despite what so many books tell you, the “miracle” of compound interest works only for the very few – those rare birds who begin…
READ MOREWhen “Not Giving A Damn” Can Be Extremely Profitable
One of the main lessons that AWAI, ETR, and other experts on direct marketing drive home is the importance of really knowing your potential customer or client (what we call “the prospect”) – almost like a close friend. Why? Because you can’t hope to be a top-flight copywriter or marketer…
READ MOREReason or Gut Instinct: Which Rules?
REASON OR GUT INSTINCT — WHICH RULES?
READ MOREProfit and Purpose
Do you know exactly where your business will be in five years? Can you tell me its size? Its status? It’s production numbers and it’s profitability? Do you know what kind of good or evil it will be doing? And if you think you know, how can you be sure?…
READ MOREIt’s Your Turn Now
It’s only 11:15 a.m. in the morning, but six people have already dropped by the ETR offices to meet with Michael Masterson. I’m not sure if they’re here for a quick business discussion or just to say “hello.” But I know the names and I recognize the faces. Another thing…
READ MOREHelp Your Customers Get What They Want
One of the greatest secrets of success in selling is this one: “Show people what they want most, and they will move heaven and earth to get it.” In Frank Bettger’s wonderful book “How I Raised Myself From Failure to Success in Selling”, he gives a great example of how…
READ MOREGo Ahead and Prove All the Naysayers Wrong!
I had the pleasure of being one of the speakers at the ETR Wealth Building Bootcamp this past October. I especially enjoyed spending time with so many motivated attendees who were clearly very serious about improving their lives. My presentation was “Keys to Building Wealth With a Small Business” —…
READ MOREOne Very Good Way to Make a Very Nice Living as a Retired Person
The following is an account of how my friend BM is going to be living one day soon. All of the numbers are real. All he has to do to realize his dream is convince himself to let his son and brother run his main business for him . .…
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