Do You Know Someone Like This?
She was a nice looking lady. Gray hair. Antique dress. Maybe 80 years old. She asked me to autograph my book for her two sons. “Soon they’ll be managing the family estate,” she said proudly. “I thought they could get some ideas from ‘Automatic Wealth.’” “I’m sure they could,” I…
READ MOREHow to Construct an Outstanding Presentation
He ambled up to the lectern and said, “I am not a public speaker, so I didn’t prepare anything. I just want you to know that.” Believe me, that announcement was unnecessary. I was at a meeting of businesspeople working on an expansion proposal for the local airport – and…
READ MOREThe New Paradigm That Built a $100 Million Online Business
Six years ago, Agora Publishing decided to test a theory – to see whether the same methods used in running a successful publishing business offline could be translated into running a profitable online business. Did it work? In fact, the results were remarkable – so much so that savvy online…
READ MOREDon’t Make Success Too Complicated
Is there a magic formula for career success? A set of steps that will guarantee you rapid growth as an employee? A surefire plan for becoming the “golden boy” in your company? Perhaps. Examine this list and see if you think it covers all the bases: 1. Build your competencies.…
READ MOREFrom Mediocrity to Millions in Five Stages
During a live teleconference workshop on April 5th, I was interviewed for two straight unrelenting hours about my money-making marketing methods and my key fortune-building business lessons. It was a unique experience – and not just for those people listening but for me as well. Why? Because to prepare for…
READ MOREWhy You Shouldn’t Worry About Gas Prices, Part I
Higher-than-ever U.S. gasoline prices are changing the American lifestyle, USA Today reports. One retired stock analyst, for example, is driving less and considering trading in his F-150 for a “mid-size car that will get about 25 miles per gallon.” If you are concerned about gas prices, you have a serious…
READ MOREGrab Market Share – but Be Prepared for What’s Going to Happen When You Do
One of the most effective strategies to break into a new market and obtain market share is to offer your product or service at a much lower price than that of your competitors. In fact, this was the subject of the very first ETR message: “The Most Powerful Way to…
READ MOREWhat You Can Learn About Selling Your Product by Watching a 60-Second Car Commercial
I graduated from the AWAI copywriting course and became a professional copywriter several years ago, my husband and I are differing more and more on our TV habits. While he prefers to watch actual programs and mute the ads, my primary interest is in the commercials. If you want to…
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What to Do When a Prospective Client Doesn’t Respond to Your Proposal
Five tried and true techniques that I – and people I know – use to speed up the process of starting a conversation with a prospective client.
READ MORESomething “Magical” Happens After the First Sale
In 1982, I had an idea for a business. I ran ad advertisement in a dozen college newspapers with the headline “Cruise Ship Jobs.” The ad copy then spelled out the many benefits of my $5 cruise ship directory. I thought college students might be attracted to this opportunity –…
READ MOREAn Idea For You From Bill Gates That Will Help You Take A Giant Step Forward
Have you ever noticed that some of your best ideas come to you when you are on vacation? It’s a common phenomenon. And there are three good reasons that it happens so frequently: 1. When you are far away from the quotidian emergencies of your busy life, you can begin…
READ MORESecond Time’s a Charm
This is the second opportunity I’ve had to make a meaningful impact on your business life – and I want to get right down to work. You have a business – new or old, large or small, successful or struggling. I have the methods for making it grow, prosper, and…
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