Why ER Still Doesn’t Have an Internet Marketing Program
It was just before lunch when I saw Stephanie, our marketing intern, angrier than I’d ever seen her before. She had just stormed out of Michael Masterson’s office. “What happened?” I wondered. “I spent a month working on this thing!” she told me. And now it’s all gone to hell.”…
READ MOREHow to Come Up with Moneymaking Ideas
I’ve often been asked the question, “Jay, how do you come up with so many good moneymaking ideas? I can’t come up with one.” That’s not true. You can come up with all you’ll ever want or need. It only requires understanding two simple things: (1) All ideas are new…
READ MOREThe Ultimate Secret to Achieving Outrageous Success in Any Business
Most people, when they go into a business, think that if they are good at what they do, they will be successful. For instance, a photographer believes that all he has to do is take good pictures… and he will have more business than he can handle. Unfortunately, it usually…
READ MOREHow To Put on “Weight” as a Real Estate Investor
In Message #1399, I talked to you about wrestling. I said: “Determination and technique matter first and foremost. You can win against competitors who are far bigger than you but don’t have your technique or drive. But if you want to win the heavyweight crown (where the biggest purses are),…
READ MOREDon’t Worry About Impressing Me and Don’t…Please Don’t…Lay On A Lot of Bullshit
He had been strongly recommended. And so, when I got on the phone with him, I was expecting a sharp, take-charge guy. Instead, I got this: “I’ve been involved in strategically important roles with communications companies for 25 years. Throughout, I’ve focused on my core competencies, building brand recognition and…
READ MOREIt’s Not How Much You Do, It’s How Much You Do It
When you’re inside the bottle, it’s hard to read the label. We call this Inside-the-Bottle Syndrome – the difficulty most people have communicating the value of their businesses to others. You may have a deep familiarity with what you do – knowledge that distinguishes you among your competitors. But, oddly…
READ MOREIncrease Sales by Becoming a Gap Detective
Imagine that you go to see a medical specialist because you feel there is something wrong with your health. You walk into the doctor’s office and he welcomes you with these words: “Glad to see you. Let me tell you about the wonderful special we have this week on heart…
READ MOREWhat’s Better Than Money When You Don’t Have Any?
If you’re thinking of starting a new business, or if your existing business wants to grow, it’s easy to get frustrated if you don’t have the capital to fund what you’re dreaming about. But you don’t have to be frustrated. You can use your creative alternatives – and they are…
READ MOREHow to Get Noticed
There was a shipping box sitting on my desk when I came into my office this morning. It had a handwritten label on it addressed to me, care of Early to Rise. The return address was for a man from Montana – someone I didn’t know. If it were a…
READ MOREWhat You Can Learn From Wrestling About Real Estate, Part 1
I’ll never forget the first time I saw an Ultimate Fighting Championship (UFC). That’s the no-holds-barred tournament where fighters with different styles meet in a ring. Boxers face off with wrestlers, Thai boxers with Karate-Kas, Savate fighters with Judo or Jiu Jitsu practitioners – and every combination thereof. Some fighters…
READ MOREAvoiding Sticker Shock
When you reveal your price to your customer and she’s flabbergasted because it’s so high – that’s “sticker shock.” And it greatly reduces your chances of closing the sale. If your customer immediately protests “I could never afford this,” it means that you have not convinced her that the price…
READ MOREA Weekend in Las Vegas
You can’t help but like Las Vegas. In terms of size, sumptuousness, and spectacle, there is no other place in the world like it. The vast, opulent malls America pioneered in the early ’90s prepare you for the size of it – and Disney World/Land can give you an idea…
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