How to Launch a Profitable Email Publication
Several years ago, I was working on a second bottle of wine with a prominent sales pro. He blurted out something about “the formula” that Bill Ziff (of Ziff Davis fame) used to generate a billion-dollar publishing empire. I was new to advertising, and the notion of a “secret formula”…
READ MOREIn Marketing, Flattery Will Get You Everywhere
“Flattery will get you nowhere,” the saying goes. But actually, flattery can get you almost anywhere – especially in marketing. The reason: People want to feel good about themselves … and if you give your prospects a legitimate way to do that, you get their attention and make them receptive…
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How to Roll Up a $10,000 Investment into a 7-Figure Portfolio
How to move up a $10,000 investment at the residential level up to a top-ranked competitor in the heavyweight division, building a 7-figure portfolio.
READ MOREInside the Box Part 2
How to Write and Publish a Best-Seller
Hey you! You with the interesting life! You’ve got a book in you – that you know. But how do you get it out, onto those frighteningly blank pages? And then, how do you put those pages together into a coherent (see “Word to the Wise,” below), fast-reading book? And…
READ MORETargeting Your Marketing Online
Some years ago, my wife and I were looking forward to our second annual deer hunt together. She had a deer hunting tag, and I was being cast in the role of pack mule. At 2 a.m. on the morning of the hunt, her new scope lay in its box…
READ MORETurn Your Best Customers Into Voluntary Sales Reps
Have you ever wished you could clone your best customers or clients – potentially doubling or tripling or quadrupling the number of people just like them who come through your door? The truth is, you can! I’m not talking about scientific cloning. (In spite of what’s going on with Scottish…
READ MOREThe Wealth Stealers Are At It Again
United Airlines screwed its employees out of their pensions. One of them, Ben Brice, expected to be getting $12,000 a month. After the company’s bankruptcy court ruling earlier this month, he’ll be lucky to get $2,000. This wasn’t the first and it won’t be the last time U.S. employees will…
READ MOREHow a Poker Tip Can Change Your Life
Nine months ago, I received a call from a good friend of mine that I met in college. My friend said, “Mike, you have to start playing poker. It’s just amazing. You can play with us next week at Frank’s house or just jump online and join a game. It’s…
READ MOREThe Holy Grail Revealed
The pretenders have been outed. It’s time for the Holy Grail of Investing to show itself. In past ETR messages, I’ve talked to you about bonds, mutual funds, ETFs, and dividend-paying stocks. They all have their pluses. But in the end, they’ve come up short… sabotaged by a limited upside…
READ MORESearching for the Holy Grail of Stock Picking
Twice a year, I count my money. It’s a morally deplorable habit, I’m sure. But it’s an integral part of a wealth-building system I developed over the years that has never failed to give me less than a 9% return on my money. Most years, my bad habit motivates me…
READ MORETeach Your Children Well
You teach your children to brush their teeth three times a day. You teach them good manners so they can get along with people. You teach them to study hard so they can get into good schools and, from there, good careers. And perhaps you teach them other valuable, practical…
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