Treat Your Tenants Like the Important Clients They Are
Good tenants are worth their weight in gold. They not only pay your mortgage, but provide you with spare cash to boot! So choose tenants as carefully as you choose your properties … and then treat them with the same care as you would important clients in any other business.…
READ MOREProtect Your Wealth Against Inflation
“O gold! I still prefer thee unto paper which makes bank credit like a bank of vapour.” – Calvin Coolidge My brother got married outdoors on the hottest day of one of the hottest summers I can recall. As the bride and groom recited their vows, I looked around and…
READ MOREHow to Succeed in Internet Information Publishing
“In the early days of the Internet, [Ragan Communications’] strategy of free online content made sense. Internet users were a small percentage of the total population. Content providers needed to gain an understanding of online behavior. And the technology for restricting access was in the preliminary development.” So said a…
READ MOREHow to Profit from Today’s Real Estate Boom
“Experience without theory is blind, but theory without experience is mere intellectual play.” – Immanuel Kant The real estate market is hot. In a lot of the major markets – the Northeast, South Florida, and California, to name a few – it may be too hot. What to do? If…
READ MOREDirect-Resonse vs Image Advertising
“Image” advertising (another name for institutional advertising) seeks to create an image about your product or your company in the hope that people will remember you when they’re ready to buy. Most image ads say, in effect, “Buy from us. We’re wonderful.” As far as I’m concerned, with image advertising…
READ MOREKeep Your Eyes Open
Workers who possess specialized information, as most workers do, trade this information for a salary. But most workers have knowledge beyond the rote performance of their daily services. They understand the industry they are in, the local plant, and the condition of the office. The information sits there. The possessors…
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The Fine Art of Building a Budget
Building a budget is now a fine art, with the trick being to add the third component of saving, alongside income and expenses.
READ MOREGet Your Employees to Contribute to Company Growth
JP was not my idea of a superstar. He hardly spoke at meetings … and when he did speak, he showed that he was smart, but his wit was full of sarcasm. He did his job, but as far as I knew, never volunteered to do anything. Although I several…
READ MOREHow Much Can You Earn as a Teacher?
Teachers don’t make a lot of money. According to the latest survey by the American Federation of Teachers, the average teacher salary for 2002-03 was $45,771 – and the average salary for a beginning teacher was $29,564. Compared to the value they provide, teachers may be the most underpaid professionals…
READ MOREWhat Business Owners Don’t Know About Price
What business owners don’t know about price would fill a shelf full of books. 1. For starters, they do not understand how elastic price is. Only a small percentage of buyers (of anything) base their decisions solely on getting the cheapest price. If most did, you’d see more Yugos on…
READ MOREThe Proof Is in the Promotion – or Should Be
Nowhere do some marketers think less like consumers than when it comes to proving the claims they make in their promotions. And to the reader, an outrageous claim that is not backed by one single iota of proof sticks out like a sore thumb. For instance, I was writing a…
READ MOREDoing Business Overseas: Is It For You?
If you like traveling, you should consider taking your business overseas. Working internationally has changed my life. An internationalized business provides you with all sorts of benefits – some personal, some business: A larger, overall market to sell your products to – which could lead to a bigger business. A…
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