Use Preemptive Marketing to Make Customers Think of You First
“We cannot direct the wind, but we can adjust the sails.” – Bertha Calloway Preemptive marketing is the single most powerful technique anyone could ever use. Yet almost no one does! The first person in a field who uses it has an incredible advantage over all other competitors. And it’s…
READ MOREGive Uncle Sam the Boot
“The avoidance of taxes is the only intellectual pursuit that still carries any reward.” – John Maynard Keynes Imagine yourself in a Vegas casino with a pair of hot dice at the craps table. Nestled in front of you is $100,000 in chips, the towering stacks representing your winnings. Did…
READ MOREConfessions of a Mail-Order Rip-Off Artist
I have a confession to make. Although, as a businessman, I’m a direct marketer … …as a consumer, I make it a regular habit to rip off direct-marketing companies. And if you follow the advice I’m about to give you, you – as a consumer – can get some of…
READ MORECould Copywriting Be the Business of Your Dreams?
Have you ever dreamed of owning a lucrative business that lets you work anywhere you want – anytime you want – and gives you plenty of time off to travel, spend time with family and friends, or to pursue your hobbies? If so, direct-response copywriting could very well be the…
READ MOREEarly To Rise
Common sense would tell you that business expenses are the costs you incur to run your business – the money you must spend in order to make money. The IRS explains it this way: “To be deductible, a business expense must be both ordinary and necessary. An ordinary expense is…
READ MOREA Multi-Million-Dollar Lesson from a “Selling Machine”
I walked into the CEO’s office and said, “I will outsell your top car salesman in two months or less.” He looked at me with astonishment, grinned, and said, “You’re hired.” He went on to say, “I’ve been waiting for a kid like you to walk through my door for…
READ MOREShould You Borrow to Invest in Real Estate?
“Buying a home is usually a wise financial decision because it allows you to invest your hard-earned income in a real asset that builds equity.” – Lamar S. Smith SC, a good friend, has been reading what I’ve been saying in Automatic Wealth about investing in real estate. This morning,…
READ MOREIcy Hot – Oh What a Marketing Lesson
If you correctly identify your target audience, their buying cycle, and your own product, direct marketing can literally build a company out of practically nothing. I met a man once who owned a 100-year-old “very old-time” patent-medicine production company selling a hokey-sounding analgesic balm – a glob of gelatinous goop…
READ MOREMore Tools of “The Master of Persuasion”
“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk Two businessmen, Mr. Wants and Mr. Needs, are competing for the same investment dollars of a potential investor. We’ll call her Mrs. Angel. Mr. Wants has a Monday morning meeting with Mrs.…
READ MOREPartners in Profits: The Best Way to Beat Local Real Estate Bubbles
Many of the most successful real estate investors I know use partnerships to rapidly increase their equity and income. It’s a form of leverage – just like borrowed money on a property that cash flows. With financial leverage, you may pull $10,000 (or less) out of your pocket and control…
READ MOREBuy Real Estate With Your IRA
“America is a place where you can be born into a low-income household but still lift yourself up.” – Alphonso Jackson Imagine that you didn’t have one red cent in a traditional savings or checking account – but you could still simply “write a check” to: purchase real estate lendmoney…
READ MOREHow to Make Business Deals That Last
If you think business is about driving a hard bargain and writing a binding contract, you just don’t get it. Yes, you may be able to bully and/or dupe your way to getting what you want. But you’ll turn what could become a good, productive lifetime relationship into a one-time…
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