How to “Test” Your USP
“Whenever an individual or a business decides that success has been attained, progress stops.” – Thomas J. Watson Jr. In Message #1532, I showed you how to create for your business a Unique Selling Proposition, or “USP” … a reason why customers should buy from YOU instead of from your…
READ MOREAbout Your Growth and Marketing Strategy
“A businessman seeks to remake some part of the world in his own image, and in doing so succeeds in proportion to his vision, creativity, flexibility, and intelligence.” – Dan Ferris Let’s begin with a business principal that is behind many – if not most – of America’s greatest fortunes.…
READ MOREAn Argument in Favor of Buying Chateaux – Or Anything Else
“The art of economics consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups.” – Henry Hazlitt Some of my friends have strong opinions…
READ MOREThe Worst Positioning Statement in the World: “We’re Better”
Here’s a trick question: What’s better – chopped liver or filet mignon? Most people answer “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon. If you picked “filet mignon,” what you SHOULD have said is “I LIKE filet mignon better” ……
READ MOREWhen Word-of-Mouth Is No Longer Enough
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” – Dale Carnegie You’ve been lucky. Most of your customers or…
READ MOREHow to Become Wealthier Faster, Investing in Real Estate
While most investors concentrate on some aspect of single-family houses, I was always interested in apartment houses first, and then single-family homes as a means of getting more apartment houses. From the very beginning, I liked the idea that a group of people (the tenants in a building) would pool…
READ MOREHow to Compel Your Customers to Do Business With You
“A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.” – Francois de la Rochefoucauld People need outside opinions. They need to be able to talk to somebody who really knows the score and understands the situation. They need…
READ MOREWhich Type of Business Is Right For You?
On Monday, I gave you some advice to help you choose a career. Today, I’m going to talk about something else that might help you make that decision. At the very least, I hope it gets you to think about jobs and careers in a new way. Whatever you intend…
READ MOREHow Much Leverage Should You Use for Your Real Estate Investments
ETR reader Steve M. recently wrote in to ask the following 2-part question: “I finished your Main Street Millionaire real estate program last year, recently purchased the IRA program, and have gained some great information to put to use. “I have two questions. First, could you send me a copy…
READ MOREHow to Choose a Great Career
They say there are three critical decisions in life: 1. What you choose to do. 2. Who you choose to do it with. 3. And where you choose to do it. Today, we are going to talk about the first one: your career. Whether you’re just starting out or are…
READ MOREAnatomy of a Wholesale Flip
“I never lost money by turning a profit.” – Bernard Baruch The $53,849 is what I made on one house in July for three hours’ worth of my time. I found it through an advertisement, called the seller, signed the contract, and sold it within 20 minutes of taking possession. I…
READ MORE“Street Smart” Advertising for Small Businesses
Bill started a new tile-installation business. To increase sales, he decided to place a display ad in the local metropolitan paper. The cost was $1,200 a week. That was a lot of money for Bill, so he was reluctant to commit to running the ad for more than one week.…
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