Sexuality in Business – One Woman’s View
Some women contend that any sideways glance by a male co-worker automatically diminishes their effectiveness on the job and their likelihood of advancement. While others worry that unless they can score a sideways glance, they’ll never get anywhere. In earlier messages, Michael Masterson advises women not to “use” our sexuality…
READ MOREHow Does Your Company Stack Up?
There are at least four critical aspects to any business – four areas of activity in which success and failure are worked out. 1. Product/Service Over the long haul, nothing matters more than the usefulness of your product. There are all kinds of products for all kinds of customers. Making…
READ MOREThe Gold Collar Worker
If you want to become wealthy, one thing is certain: You need to radically increase your income. Michael Masterson has said it before, and he spends a lot of time on this concept in Automatic Wealth. It’s that important. In short, it’s all about becoming a valuable employee – what…
READ MORECreating a Power-Packed Headline
Every part of your sales message is important. Your opening is crucial. Your presentation of product benefits … of proof and credibility elements … of the offer and premiums … of your guarantee … and of your closing “ask-for-the-sale” copy are all critical. But of all the things you do…
READ MOREBreaking the Money-Making Habit
Making money is habit-forming. That’s a good thing – because it makes it easier to keep working. But it’s a bad thing too – because it makes it harder to stop when you want to stop. What compounds the problem is that most people increase the cost of their lifestyles…
READ MOREA Growing Opportunity: Selling to Pet Parents
With BP’s two children off to work and college, she has directed her abundant love and energy to Zoey, a slightly overweight, nine-year-old golden retriever. “Zoey is just like a person,” BP told me. “Actually, he’s better than a person. I wish the people I know were as good as…
READ MORE“I remember the day I met Michael Masterson …”
I remember the day I met Michael Masterson for the first time. I was a young, rambunctious editor at the Taipan Research Department, not quite thirty. During my tenure, I had faced down a number of superiors, publishers, and consultants who had intended to meddle with what I considered “my…
READ MORECreative Financing for Aspiring Entrepreneurs
PS suddenly found himself with a great opportunity to get into the fish-wholesaling business. He had a friend who could supply him with the fresh fish on credit. And because PS was already working in a related field, he had a “built in” set of potential customers that he had…
READ MOREMaking Your Web Searches Smarter
Recently, The Wall Street Journal ran an article about “hidden features of Google and Yahoo engines” that make research on the Web faster, easier, and more rewarding. Neanderthal though I am with regard to technology, I was actually aware of several of them: Using two or three words instead of…
READ MOREHow to Pick a Financial Planner
I have mixed feelings about financial planners. Most of them are salesmen sporting extra credentials and spreadsheets. They feel your financial pulse, tell you that you’re sick, and recommend a battery of expensive products. The companies that make the recommended products (insurance companies, stock brokerages, and sometimes limited partnerships) pay…
READ MOREIf You’re in the Advice Business
A factory worker goes to a psychic and pays $25 (or $2.99 a minute by phone). A corporate CEO calls in a Faith Popcorn, Harry Dent, or highfalutin consulting firm and pays $25,000 or $250,000. Both of them are paying for predictions about the future. Everybody wants advice. The reasons…
READ MORETurn Your Passion Into Profit
You can start your own international business by simply being yourself. Doing what you really want to do. Turning your passion into profit. Getting involved in something that moves you. The pure simplicity of this works, because there are millions of others who are passionate about the same things you…
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