Business Advice from Dublin, Ireland
I’ve done a lot of stupid things in my life. But climbing into the backseat of a car with Bedros Keuilian driving on the wrong side of the road — in Scotland — ranks near the top. (Just kidding, B!) It was all part of my annual European adventure, and this one…
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A Multi-Million Dollar Sales Tip
It was ugly. Things were not going well with our product launch and this was supposed to be one of our big moneymakers of the year. Sales were really slow. There was no way we were going to reach our goal at this pace. In fact, we wouldn’t even come close. An…
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The Wrong Way to Sell Your Story
“They can smell it.” “Millennials — and I know this for a fact — can smell solicitation. And it’s a turnoff. The best ads are not solicitous,” says Matthew McConaughey in an interview with The New York Times. It was announced yesterday that Oscar-winning actor Matthew McConaughey is the new ‘Creative…
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How to Raise Your Financial Vibration
In this article, I’ll share some practical tips for raising your financial vibration and expanding your financial comfort zone. If you dislike the term vibration, don’t worry about it — it’s arbitrary anyway. Feel free to substitute other words like acuity, prowess, intelligence, or even results. Over time we tend to fall into financial patterns…
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6 Rules for Making Any Investment
This morning as I glanced at the headlines, I had to sit back and wonder — when did the world get so crazy? Interest rates across the West are at zero or negative. Bankrupt governments are selling 100-year bonds with tiny interest rates, while others have convinced investors to pay…
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How to Spread Good Ideas
Imagine you have a product that can solve a major problem in the world. How would you go about getting your product in the hands of as many people as possible? Elon Musk has a pretty great answer for that. Over the past 10 years, Musk and his three companies…
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Video Podcast: Seriously Important
75! That’s how many podcast interviews I’ve now done this year. Some of them have been lame, most have been ‘good enough’, and then some of them have been awesome, like this one. The young man who interviewed me is determined to make millions with his podcast, and he put…
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How to Get More Sales, Fewer Refunds
Subscriber DN, whom we heard from last week, asked yet another interesting question: “Bob, I’ve purchased information products from you, and found your information to be sound, but nowhere near as good as your sales letter makes it out to be.” Talk about a back-handed compliment…. She continues: “I am…
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5 Secrets to Steal from Weight Watchers
“Oh, look at that beautiful baby bump. How many months pregnant are you?” “I’m not.” Ouch. You can only imagine how Jean Nidetch felt when a neighbor mistook her weight gain for pregnancy. The insult motivated Jean to attend local weight loss clinics, but she couldn’t stick with them for…
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A Book Marketing Trick I Discovered By Accident
With Trust Me I’m Lying, I accidentally stumbled upon a marketing technique that not only helped the book but in some ways charted a new course for my career. Early on in the book’s launch, I made the following offer: I would speak to or at any school that assigned my…
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What Does Your Customer Expect is Going to Happen?
What does your customer expect is going to happen when they purchase your product or service? That is the question you should be asking every time you craft a new advertisement or marketing campaign. When you go to a restaurant, you expect to feel full after your meal. When you…
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The Chop Wood Carry Water Method For Getting Clients
You’ve probably heard the saying about “before enlightenment, chop wood, carry water – after enlightenment, chop wood, carry water.” That’s what I do in my business. I chop wood, I carry water. Today, I’d like to tell you the story of how that came about and why it’s become such…
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