4 More Legal Secrets
In my last Early to Rise article , I regaled you with a personal story about the potential scary legal issues that can crop up when you work for (or with) less-than-honest marketers. I also outlined the 3 “Golden Rules” that I always follow when working with my own clients.…
READ MOREDiversify Your Way to the Easy Life
With all the “bubble” talk, it seems the world has become fixated on the short-term aspects of real estate. Potential home buyers and investors are starting to sit on the sidelines, ready to ride out the storm that they fear is about to hit. I see two problems with that…
READ MORECan Blogging Help You Market Your Product Online?
The theory is that if you are an information marketer – or if you publish information to establish your expertise in a niche industry or field – blogging can help raise awareness about your service/product and drive traffic to your website. But though I know plenty of online marketers who…
READ MOREWhere’s My Tax Cut?
Every once in a while, I find myself pondering the complicated subject of taxation and the economy. Social Security, the deficit, Iraq, oil … somehow, it’s all supposed to make sense. Instead, I get so overwhelmed by all the numbers that I usually just throw my hands up in frustration…
READ MOREWhat’s Next for the Gold Market?
On Friday, I told you that gold is a good purchase against the declining dollar. Gold is still in a bull market. And with each passing day, the case for gold gets stronger: China has nearly doubled its gold reserves and will likely continue to increase those reserves. Hostility between…
READ MOREMy 2 Top “Rules” for Marketing Copy
How do you convince your prospect to buy your product or service? Over the years, I’ve developed two “rules” for the marketing copy I write. Whether you’re writing the copy yourself or reviewing copy that someone else has written for you, make sure it abides by these rules. If it…
READ MOREShould You Dump Your Dollars?
The dollar surprised everyone in 2005 by rallying just when it appeared to be doomed. But the rally peaked quickly in November. Since then, the dollar has gone nowhere, trading in a narrow range. That suggests it’s getting ready to resume its major trend downward. Here are three ways to…
READ MOREEvent Promotion: A Great No-Capital-Required Business
I stood by the door in awe, watching the giant line of people waiting to buy tickets to a nationally recognized comedy club. It seemed like the line would never end, as one person after another handed over cash to see the show. Now, this may not seem like a…
READ MOREGive a Great Talk, Part 3
With my previous article for ETR, I thought I had covered everything you need to know to be a really terrific speaker. But when I showed it to Terry Smith, my ex-boss at Westinghouse and author of the classic book Making Successful Presentations, he suggested a few more tips for…
READ MOREYou Need More Than a Big Income
It’s amazing how many young people (and lots of older people) equate making mucho dinero with being rich. But you need more than a big income. A good example: the cable show Entourage . In Entourage , the main character is a fictionalized version of Mark Walberg after he became…
READ MOREWho Else Wants to Buy Real Estate Now?
Ankle-high interest rates and low lending standards made everyone a property owner who cared to be one over the last few years. At the same time, all that loose money drove prices to the moon. Home prices nationwide rose nearly 50 percent in the last five years – about twice…
READ MOREThe Secret to One Superstore’s Success
There’s an old axiom about business that every successful entrepreneur comes to appreciate: “If it ain’t broke, don’t fix it.” Why, then, is Brad Anderson, CEO of Best Buy, fiddling with his $30 billion a year machine? Anderson believes that if your company ain’t broke, you should fix it anyway.…
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