Free Publicity Can Make You Rich
“Look at the free publicity I’m getting for the museum and the collection. Do you know how many millions that’s worth?” – Norton Simon Picture this: It was 1992. I woke up and, as I did every morning, groggily walked over to the answering machine. Just like many “kitchen-table” entrepreneurs,…
READ MOREMad? Well FU!
“Simon and Schuster runs a sales contest every year. The winners get to keep their jobs.” – Jack O’Leary What’s the number one mistake that causes entrepreneurs, executives, salespeople, and marketing professionals to spin their wheels, waste their time chasing after people who don’t want to buy, and experience enormous…
READ MORE12 Reasons Private Money Will Propel Your Real Estate Investments
“There is probably not more than one hundred dollars in cash in circulation today. That is, if you were to call in all the bills and silver and gold in the country at noon tomorrow and pile them on the table, you would find that you had just about one…
READ MOREWhat’s Your Number?
“Don’t simply retire from something; have something to retire to.” – Harry Emerson Fosdick How much money do you need to retire? To quit working and be financially secure for the rest of your life? Have you thought about that? Lee Eisenberg has. In fact, he’s written a book about…
READ MOREA Billionaire Success Strategy
“Hope might be a virtue, but it is rarely a strategy.” – Richard Parson My experience has given me a VIP seat in the world of the truly wealthy. As a business consultant for the past 30 years, I have had the great fortune to work with several individuals who…
READ MOREAvoid the Downside of Real Estate Investing
“I hate banks. They do nothing positive for anybody except take care of themselves. They’re first in with their fees and first out when there’s trouble.” – Earl Warren There are two difficult aspects of real estate investing. The first is finding the right property to invest in. The second…
READ MOREConfessions of an Amateur Communist
“This is the real bottom line. A person, with a paycheck, in his pocket, every other week, forever and ever, Amen.” – Jodi Rell A little secret I learned two years ago has allowed me to more than double my income. You can use this same secret yourself. Perhaps it’ll…
READ MOREThe Baby-Boomer Money Problem
“Our seniors’ retirement should never rely on the bull of political promises or the bear of the market.” – Barbara Mikulski Recently, ETR reader Chris Collier wrote me the following e-mail: Dear Mr. Masterson, “You are always talking about starting to invest and accumulate savings for retirement in one’s twenties…
READ MORELiar, Liar, Pants on Fire
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” – Peter F. Drucker In my last ETR article, I told about the two worst mistakes you can make as a marketer when offering “bait pieces” as a…
READ MOREGetting to the Bottom of Japanese Selling Strategies
“Prestige is the shadow of money and power. Where these are, there it is.” – C. Wright Mills America is usually given credit for being the ultimate consumer society, but compared to the Japanese we are miserable plodders. If you don’t believe me, ride the escalator into the basement of…
READ MORESticking with it
“Choices suck. They are inherently limiting.” – Craig Armstrong “Just throw it against the wall.” Most cooks prefer to taste-test a single strand of spaghetti to check its doneness, but not this one. She’d scoop out a strand of spaghetti from the boiling water and, with a deft flick of…
READ MOREMore on Recasting
“The only place opportunity cannot be found is in a closed-minded person.” – Bo Bennett I rarely write about the same subject twice in a row. Today, however, I’m going to make an exception. I just read an article in Time that was too good to pass up, because it…
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