Sleeping With the Enemy
“Can’t we all just get along?” – Rodney King Most people think of “the competition” as the enemy. In reality, as Michael Masterson has been telling you for years, your competitors can be some of the most important allies you have in business. Plain and simple, your competition has the…
READ MORENew Rules Abound for Real Estate Investors
“Time changes everything except something within us which is always surprised by change.” – Thomas Hardy One of the few constants in real estate is change. Look at any half-dozen “hot” neighborhoods today, and chances are half of them were ghost towns or problem areas 10 or 20 years ago.…
READ MORENew Dog Learns Old Tricks
“My gut feeling is that paper and ink are going to be with us for a long time yet.” – Fred Saberhagen One major thing that we wanted to change when we revamped the Early to Rise website late last year had nothing to do with the Internet… well, not…
READ MOREMake $500+ an Hour Talking About What You Love
“The very best impromptu speeches are the ones written well in advance.” – Ruth Gordon It was a pleasant hour. I stood in front of a small audience and told them what I knew about a subject that fascinated me. The best part? I walked out of the auditorium with…
READ MOREDon’t Rush Your Bills
“Oh yes, wait a minute Mister Postman / Wait Mister Postman / Please Mister Postman, look and see / If there’s a letter in your bag for me /Why’s it takin’ such a long time?” – (from the 1961 debut single by The Marvelettes) My most important piece of advice…
READ MOREConsider Writing for a Nice Second Income
“Writers may be disreputable, incorrigible, early to decay or late to bloom, but they dare to go it alone.” – John Updike “We loved your reviews, Marc. I’ll FedEx a contract to you this week. We’re looking forward to great stuff from you.” That’s what a top publisher said to…
READ MOREThe 7 Secrets of Sales Success
“Think of success as a game of chance in which you have control over the odds.” – Bo Bennett Salespeople are among the most important people in the world. Every single company depends on the success of its salespeople for its survival. High sales is the number one reason for…
READ MOREThe Secret of the Hypnotic Buying Trance
“Now you know it’s a meaningless question / To ask if those stories are right / ‘Cause what matters most is the feeling / You get when you’re hypnotized / Seems like a dream / They got me hypnotized” – Bob Welch, Fleetwood Mac What you want to do when…
READ MORECustomer Service Is a Mindset
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford When I was a kid, telephones and telephone service were synonymous with AT&T. In fact, it was against the law for a person to install his own phone jacks…
READ MOREReal Estate Day Trading
“In the end, all business operations can be reduced to three words: people, product, and profits.” – Lee Iacocca Earning more by working less – I’ve always found this to be an intriguing and inspiring idea … and I’d be willing to bet you agree. But is it really possible?…
READ MOREA Short Lesson in Quality Advertising
“Sincerity is not only effective and honourable, it is also much less difficult than is commonly supposed.” – George H. Lewes You might be surprised to know that I rarely see the advertisements that appear in ETR before they are published. As the founder and first author of this e-zine,…
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