Blogging for Fun and Profit
“If you would not be forgotten, as soon as you are dead & rotten, either write things worth reading, or do things worth the writing.” – Benjamin Franklin I used to think that blogs were a big waste. A waste of time to write and a waste of time to…
READ MORETips From a Centi-Millionaire Hedge Fund Trader
“I don’t know much about being a millionaire, but I’ll bet I’d be a darling at it.” – Dorothy Parker John Devaney’s personal net worth is about $250 million. Fifteen years ago, he was a flat-broke college kid. Today, he is the manager of a successful hedge fund. (And by…
READ MORECreating True “Win-Win” Joint Ventures
“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to get on with it.” – David Ogilvy If you are using only one or two methods to market your product or service, you are not…
READ MOREHow to Arm Yourself for the Next Market Downturn
“The key to making money in stocks is not to get scared out of them.” – Peter Lynch The recent turbulence in the stock market has thrown a lot of investors off their game. And if you’re one of them, I bet you want to know why it’s happening. It…
READ MORE11 Ways to Get More Traffic to Your Website
“Americans will put up with anything provided it doesn’t block traffic.” – Dan Rather In the world of direct marketing, a one to two percent conversion rate is standard. In other words, if you have a list of 100 subscribers to your newsletter and you send them a sales letter…
READ MOREOne of the Lesser-Known Ways to (Legally) Give Uncle Sam the “Slip”
“I’m proud of paying taxes. The only thing is – I could be just as proud for half the money.” – Arthur Godfrey It’s tax season again, and that means millions of Americans are reviewing their finances. Ultimately, we’re seeking the answer to the same basic question: “Is there a…
READ MOREThe Most Important Wealth-Building Element of Building Your Business
“If they don’t fail outright, most businesses fail to fully achieve their potential. That’s because the person who owns the business doesn’t truly know how to build a company that works without him or her… which is the key.” – Michael Gerber Reggie T. desperately wanted to start his own…
READ MOREThe KLT Principle
“Getting to know you, getting to know all about you./ Getting to like you, getting to hope you like me.” – Oscar Hammerstein The KLT principle is an incredibly powerful tool. When you understand it and use it in your marketing copy, buyers simply melt in your hands. When you…
READ MOREDoes It Make Any Sense to Turn Your Business Into a Club?
“Dear fellow artists, why so free / With every sort of company, / With every Jack and Jill? / Choose your companions from the best; / Who draws the bucket with the rest / Soon topples down the hill.” – William Butler Yeats I was hoping it would never happen,…
READ MOREHow NOT to Start a Retail Business
“Fools rush in where angels fear to tread.” – Alexander Pope I don’t normally recommend getting into retail. (To learn why, reread ETR #152.) But if your dream is to run a brick and mortar business, you can learn a lot about what not to do from one entrepreneur’s mistakes.…
READ MOREA Way to Turn Good Deals Into Great Deals
“If you’d know the power of money, go and borrow some.” – Benjamin Franklin The two most important elements to a successful real estate investment are buying right and financing right. In that order. I’ve talked about buying right in these pages many times. Let me talk about borrowing right.…
READ MOREETR’s History Since Day One
“Hell, there are no rules here – we’re trying to accomplish something.” – Thomas Edison I had lunch with Katie Yeakle the other day, and she reminded me of how ETR started. It happened in early 2000. Katie had been running AWAI (American Writers & Artists Inc.) for three years,…
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