Online Market Testing That Can Save You Time and Money
“Marketing is not an event, but a process. … It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson Here’s a way to test your…
READ MOREOwn an Income-Generating Building
“I don’t make deals for the money. I’ve got enough, much more than I’ll ever need. I do it to do it.” – Donald Trump The true goal of every real estate investor should be to create massive, passive income as soon as possible. “Passive income” means money that comes…
READ MOREHow to Make $8,700 a Month Selling Grass
“Buy land. They ain’t making any more of the stuff.” – Will Rogers One of the great things about rental property of any kind – apartments, office, industrial, or retail – is that, after you’ve built up your portfolio, there comes a point where you have thousands of dollars pouring…
READ MOREWhen Do You “Put the Meter Down”?
“My fee, if I select the subject, is $150; if your committee selects the subject, the charge is $250, but in either case the speech is the same.” – Oliver Wendell Holmes When you take a taxi, when do you expect the driver to put the meter down? When you…
READ MOREThe Dirty Truth About “Bounce-Back Entrepreneurs”
“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.” – Roy Ash Colin Morris, like so many entrepreneurs I have met, is in the middle of a whirlwind of his own creation. He has plenty of ideas about…
READ MOREThe Desperate Entrepreneur
“Desperation is the raw material of drastic change. Only those who can leave behind everything they have ever believed in can hope to escape.” – William S. Burroughs “I have to make this business work.” That’s what Ryan, a desperate entrepreneur with a serious problem, said to me the other…
READ MOREThe Only Way to Absolutely, Positively De-Glitch Anything
“No one tests the depth of a river with two feet.” – African proverb My wife and I are lucky. Our small business has some great clients with whom we work on fun projects doing things we both love. Many of our clients have become trusted friends, and all our…
READ MOREWhat to Do When Tenders Rule the Day
“So long as new ideas are created, sales will continue to reach new highs.” – Charles Kettering A reader, MR from South Africa, wrote in to ask a question about marketing. He has a 13-person consulting company that provides engineering and agricultural advice to governmental and quasi-governmental agencies. They get…
READ MOREA Business Lesson Every Entrepreneur Should Learn
“Competition is easier to accept if you realize it is not an act of oppression or abrasion – I’ve worked with my best friends in direct competition.” – Diane Sawyer A recent Wall Street Journal article about a joint venture in China highlights a couple of ideas that we have…
READ MOREWho Is That Investor Behind the Mask?
“This above all: To thine own self be true.” – Shakespeare “Hi. I’m Andrew Gordon. And I’m an alcoholic.” I was in the car with Ed, my first wife’s father. I was going to my first AA meeting with him. He was driving, but he still managed to shoot me…
READ MOREShould You Charge Vendors for Client Referrals?
“Never underestimate the effectiveness of a straight cash bribe.” – Claud Cockburn For decades, I have made it a practice to refer my clients to vendors who can provide services those clients need… and that I don’t or can’t offer myself. I have also made it a policy never to…
READ MOREThe Optimum Strategy for Acquiring New Customers
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John Ilhan I believe that for every business, at any given time, there is an optimum strategy for acquiring new…
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