Are Internet Users Looking to BUY… or Just Doing Research?
When an Internet surfer is serious about buying a particular type of product, he’ll use additional words to refine his search, instead of generic terms that may yield untargeted results. If you use these types of specific keywords on your website, in your e-newsletter, or in your sales letters, you’ll attract very motivated, highly targeted buyers.
READ MOREThe 9 P’s of a Money-Making Business
“It’s almost like a management report card. By getting a valuation done on some periodic basis, it can give a business owner a sense of how much their business increased or decreased during some certain time period.” – Alex Kindler BB, the legendary copywriter and one of my biggest clients,…
READ MORECreating Wealth at the Cutting Edge
“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement, and progress.” – Ted Levitt The April tragedy at Virginia Tech raised many issues about the role technology plays in communication. One example: The…
READ MOREHow to Break Into One of the Most Competitive Internet Markets
“If you start me up, / If you start me up I’ll never stop.” – Mick Jagger Running your own Internet business is an excellent way to create a steady side income that can eventually grow into a multimillion-dollar juggernaut. But finding the right product to sell in order to…
READ MOREHow an LLC Can Stop Lawsuits and Creditors Dead in Their Tracks
“Avoid lawsuits beyond all things; they pervert your conscience, impair your health, and dissipate your property.” – Jean de la Bruyere As I explained last week, you may want to consider establishing a business entity like a corporation or a limited liability company (LLC) if you’re a real estate investor,…
READ MOREHow to Make Money by Writing About Stuff That Turns You On
“It took me fifteen years to discover I had no talent for writing, but I couldn’t give it up because by that time I was too famous.” – Robert Benchley You can make a lot of money by writing a best-selling novel, a blockbuster movie script, or an award-winning scientific…
READ MOREThe Secret to Finding the Hottest Products to Sell on the Web
You’ve come up with a fantastic product idea. Now you’re ready to churn out some sales letters and sit back while the profits roll in.
READ MOREMining an Audience for “Back-End” Profits
“There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’” – Charles Brower Would you believe it’s possible to make up to $30,000 an hour? Well, I attended a seminar a few months ago where I watched it being done. In…
READ MORE4 Facts Every Marketer Needs to Know About Refunds
“You may be deceived if you trust too much, but you will live in torment if you do not trust enough.” – Frank Crane Many marketers, both large and small (and I include myself among the latter) go bonkers when customers return products for a refund. As BK, an executive…
READ MORE5 Key Points to Consider Before Incorporating Your Business
“All men have equal rights to liberty, to their property, and to the protection of the laws.” – Voltaire Whether you’re a real estate investor, an independent contractor, or a small-business owner, you may want to consider establishing a corporation, a limited partnership, or a limited liability company (LLC). These…
READ MOREHow to Grow Your Business 500% in 5 Years
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” – John Mackey When you think about growing your business, you probably think about acquiring new customers. That is usually the right…
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