Rev Up Your Sales With Google AdWords
“When you can do the common things of life in an uncommon way, you will command the attention of the world.” – George Washington Carver You’d been hearing all about how great Google AdWords is for driving traffic to a business’s website, and you were finally ready to get in…
READ MORETurning Your Monumental Foul-Up Into Lasting Goodwill
“The secret to making something good out of your mistakes is to (a) refuse to feel guilty about them, and (b) resolve to learn from them.” – Michael Masterson I placed the phone call and was told she would arrive within an hour. To my left and 55 floors down,…
READ MOREWhere’s the Ritz When You Need It?
“I was seldom able to see an opportunity until it had ceased to be one.” – Mark Twain Freakin’ Russia. It was one thing after another the morning we flew into Sheremetyevo Airport. We had barely stretched our legs when a burly airport cop tackled my colleague, Mike, for taking…
READ MOREOne Cyber Brick at a Time
“When you are through changing, you are through.” – Bruce Barton At any given point in time, most people assume, at least subconsciously, that the world is static. Big mistake. Remember when it seemed as though… No one could possibly rival Sears… until Wal-Mart came along. No one could possibly…
READ MOREThe Un-Sexiest Word in Real Estate
“That some should be rich, shows that others may become rich, and, hence, is just encouragement to industry and enterprise.” – Abraham Lincoln There are a lot of high-energy terms in real estate: flip, leverage, cash out, cash in, boom, bubble, and bust. Then there’s the sensible sister: amortization. Very…
READ MOREThe Slice-and-Dice System to Get Your Customers to Buy More
“I’ve always believed the greater danger is not aiming too high, but too low, settling for a bogey rather than shooting for an eagle.” – Peter Scott One of the best ways to build your online business is to build your house list of potential customers. But you can also…
READ MOREA Quick-Start Guide to Publishing Books
“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.” – Groucho Marx Longtime ETR reader Tim C., of Raleigh, NC, e-mailed to say that ETR is sorely in need of a new type of product. Tim writes, “While your newsletter…
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Get Rich With Royalties
To get rich with royalties you don’t need to be an artist. In almost any industry, you can find opportunities to set up deals that will spin out royalties.
READ MOREWhat Business Owners Can Learn From Baseball Managers
“Every strike brings me closer to the next home run.” – Babe Ruth Imagine this scenario… Your favorite baseball team has the opportunity to hire GR. Now a free agent, GR is one of the league’s best hitters. He hits more home runs than 90 percent of all other players……
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How to Spot Undervalued and Overvalued Real Estate Markets
The best value and growth markets tend to have the following characteristics, which can help you spot real estate markets best for investing in.
READ MOREThe Underrated Connection Between Service and Sales
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” – Estee Lauder Last week, I met with a travel agency. The owners have been struggling to bring their fledgling business into profitability. In the period…
READ MOREWhy Investors Fail to Beat Market Returns
“Investors have very short memories.” – Roman Abramovich My friend Marty is a typical investor. He got into stocks in 1986, and sold out after the market crashed in 1987. He stayed out for several years, and then got in for a big ride as the tech boom accelerated. When…
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