How to Find Customers in a Web 2.0 World
“We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” – Steve Ballmer You’ve probably…
READ MOREThe Value in the Email List
An email list is one of the most important things a business can own. Building an email takes some work but is worth the effort.
READ MOREThe Money-Making Power of 2 Simple Words
“Silent gratitude isn’t much use to anyone.” – G.B. Stern I’m going to share with you a business-building technique that is extremely powerful, yet almost totally overlooked (or used improperly). It’s simply… saying “thank you” to your customers. You might be thinking, “Saying thank you to our customers for their…
READ MOREAn “On Golden Pond” Real Estate Opportunity
“Money can’t buy happiness, but it can make you awfully comfortable while you’re being miserable.” – Clare Boothe Luce PS was a multimillionaire. (He died November 24, 2004. I still miss him.) He made his first fortune flipping HUD (Housing and Urban Development) homes in Los Angeles in the early…
READ MOREThe Real Reason Behind Share Buybacks
Companies can increase investors’ returns by buying back their shares.
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How to Grow an Event-Promotion Business
You can start an event promotion business for as little as $100, and it can make thousands in a single night, while offering opportunities for expansion.
READ MOREThe Trouble With Cold-Calling
“Any time that you’re making cold calls…, you’re going to call 100 people, and if you get one good result you’re happy. It’s a numbers thing.” – Brian DiMartino I won’t deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it.…
READ MOREHow to Get a Bunch of Useless Traffic to Your Website
“Nothing succeeds like the appearance of success.” – Christopher Lasch The Internet has been buzzing with praise for “social media” as the way to drive traffic to your website. By “social media,” I’m talking about sites that (1) allow you to submit content and (2) allow other people to comment…
READ MOREWhen the Oldest Rule in the Book Stops Working
” Wide diversification is only required when investors do not understand what they are doing.” – Warren Buffett Diversifying your investments is like boarding up your windows against an approaching hurricane. It gives you some measure of protection, but isn’t going to prevent the roof from falling in. Diversification is…
READ MOREBuilding Your Real Estate Portfolio With Foreclosures
“The men who succeed are the efficient few.” – Robert Burton When done right, foreclosure investing can be one of the most lucrative ways to build your real estate portfolio. And with foreclosures soaring, there’s rarely been a better opportunity to buy quality properties at steep discounts – and have…
READ MOREThe Best Source for Business Start-Up Information
“Many secrets of art and nature are thought by the unlearned to be magical.” – Francis Bacon About 50 percent of new businesses fail in the first five years, according to the Small Business Administration. But don’t let a scary statistic like that one knock you out of the running.…
READ MOREThe Small-Business Owner’s Guide to Blogs and E-Letters
“The Internet is the most important single development in the history of human communication since the invention of call waiting.” – Dave Barry Both blogs and e-letters (a.k.a. e-zines or e-mail newsletters) are ideal marketing tools for small-business owners. They give you two inexpensive ways to communicate with your customers,…
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