Building Your Power Base at Work
The more power and influence you develop on the job, the more you will be paid and the faster you will be promoted. There are three types of power that you can develop at work, all of which can be extremely helpful to you in getting ahead.
READ MOREThe Rental and Sales markets
I’ve advocated buying only cash-flow properties using fixed rate, amortizing loans. But now that you’re in this situation, here are a few things to consider:
READ MOREThe Price Is Right
Ask most experienced direct marketers “What’s the best price to charge for my product,” and the answer will be: whatever the market will bear.
READ MOREInvest Like a Dealmaker
The average investor has the wrong idea about how the stock market works, Mayer says. “He thinks about the price of his stock in terms of its quoted stock price. But even then… he often misunderstands what that price represents.”
READ MORE5 Mistakes That Threaten Your Liability Protection
You may know that doing business as a corporation or LLC can maximize your financial reward while minimizing your risk. What’s less well known is that many business owners lose this valuable protection each year by failing to follow a few basic rules and regulations.
READ MORETurn Your Faults into Assets
Basically, you take a problem with your product – in this case, slow service – and redefine it as a benefit for your customers.
READ MOREDear ETR: "No rented list can pass the permission test."
“I believe ETR’s response to the question about e-mail list brokers was misguided. Yes, one may rent an e-mail list. It is, however, to the best of my knowledge, a federal crime to use such a list.
READ MOREReally Simple Set-Up for RSS Feeds
RSS delivers updates from your favorite newsletters and news websites into one place: your RSS feed reader. So, by getting set up to receive RSS feeds, you’ll spend less time looking for content and more time benefiting from it.
READ MOREIs Your Client Relationship Worth a Cup of Coffee?
One of the great sales directors with whom I worked many years ago gave me a simple tip: “If you buy a client a cup of coffee, never, ever, ever ask for a receipt.”
READ MOREHillbama Magic
Politicians are always cautious about raising taxes too fast, for fear of inciting the masses. After all, a revolt could result in their failure to be reelected
READ MOREThe Sales Letter Length Debate Rages On
Michael Masterson tackled in his recent article, “How Long Should a Sales Letter Be?” You may have agreed with him that long copy wins – but not all of your fellow ETR readers did.
READ MOREWe Aren’t Watches, So We Shouldn’t Be Timing Things
Many economists are finally starting to use the “recession” word to describe the U.S. economy. Almost daily, someone is calling the bottom of the market.
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