Direct Marketing Is Like Baseball
Experienced direct marketers know – and expect – a percentage of their test campaigns to under-perform the current control, or even lose money. They accept this fact without despair, because they know that if one test mailing in every two… or every three… or even every five is a winner, they can make a lot of money.
READ MOREA Short, Real-Life Lesson on How to Bank 6 Figures in a Bear Market
A title company wired just over $97,000 into one of my bank accounts this afternoon. Once I get the insurance and escrow refunds, it will amount to a little more than $100,000.
READ MOREThe World’s Toughest Girl Scout
Jennifer Sharpe can kick your butt.
READ MORESending Clear E-Mails
When sending an e-mail to a colleague or co-worker, it is all too easy to mix irrelevant information with important points and questions that need answers. The result can be confusing. Instead, make requests and questions easy to find and read by setting them apart from the rest of the message with bullet points.
READ MORE3 Steps to Success: Thinking, Acting, and Breaking Up the Day
For the past few months, I’ve been sharing some of my personal productivity secrets in a series of articles to help you “Master Plan” your life so you can finally accomplish all your goals. Ultimately, it all boils down to how you spend your time. What you do and what you fail to do.
READ MORESEO Don’ts: Keyword-Stuffing Your Home Page
One of the very first steps toward optimizing your website for killer search engine rankings is choosing the right keywords. But it’s easy to get carried away and start “keyword stuffing” – and that’s a big no-no.
READ MOREThe Character Flaw That Slows Your Success
When I retired in the year 2000, I did not accept any consulting work until I had taken time to reflect on my career and how I could have made success come easier. My one complaint was that I felt I had worked too many hours to achieve it. After…
READ MOREWhy This Trend Trumps the Tally
What’s wrong with depending on the collective wisdom of the analysts who follow stocks day in and day out?
READ MOREMarketing Lessons From Politics
It is presidential campaign season here in the USA. Personally, I find much of the political process annoying (at best). Yet, in the midst of the abysmal pre-election morass (and I mean that in the nicest way!), you and I can learn a lot to grow our businesses.
READ MOREWhat Does $4 Gas Mean for Your Investments?
According to the Bureau of Transportation Statistics, there were 135,399,945 passenger cars in the United States as of 2006. The owners of all those vehicles have had less money to spend as the price of gas has soared. What impact does this have on the economy – and on your investments? Let’s do the math and find out.
READ MOREA Tale of Two Winners
“Leo” had a good strategy for handling big paydays. Throughout his career, whenever he received a big chunk of income, the first thing he did was carve out an amount sufficient to cover the income taxes he would have to pay on it and put the money in a special bank account.
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