Copywriting Is Colorblind
I’ve gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-Americans, women, or other minorities to break into the copywriting biz.
READ MOREAdd Some Leverage to Your Portfolio the Easy Way
You can find ETFs that cover just about any market (“spiders” cover the S&P) or sector (the XLF covers the financials). But did you know there are some that can offer leveraged returns?
READ MOREA Dollar Saves the Day
I’d lost $8,000 and neither the sending nor the receiving bank knew where it was. Lost in the banking ether between Florida and Edinburgh. “It’s up to the sending bank, we haven’t received it,” said the receiving bank. “We’ve sent it. It’s up to the receiving bank,” said the sending bank.
“Where on earth is my money!” I said.
READ MOREHow to Land a New Job… or a New Client
Recommendation: In any selling situation – whether you’re selling a product or yourself – shift the conversation as quickly as you can away from yourself and onto your prospect, his business, and his needs.
READ MOREWhy You Could Soon Be Rooting for Higher Gas Prices
Who’s making money off of high gas prices?
READ MOREIt’s All About Quality Not Quantity
I recently attended an investment conference in California, and it seems I always come back from these things with new ideas to share with you. At this particular event, one of the questions I kept getting was “How often do you trade?”
READ MORESEO Don’ts: Critical Site Content as Images
When developing your website, it’s easy to get swept away by some of the gorgeous creations your Web designer proposes. But while they may look great, it’s important to make sure that none of those images contain critical information or content. The reason is because the search engines cannot “read” any copy that is in an image.
READ MOREGive Your Prospects a Taste, Get More Sales
You’ve read lots of articles in ETR about why giving away free information is so effective. For example, if you pack your free e-zine full of useful advice, you build a loyal group of subscribers who often turn into loyal customers for other informational products you’re selling.
READ MOREYou Don’t Have to Dethrone Google to Be Search Engine Royalty
Nobody denies that Google is the king of the search engine kingdom. But there’s a lot more to the searchable Internet than Google. For instance, you can make money on the Internet by launching niche search engines. And when you’ve cornered the market on your own niche, you can be a king – or queen – in your own right.
READ MORESmall Caps’ Unexpected Giddy-up
Sooner or later, the market is going to hit bottom. And when it does, you’ll want to be invested in small caps (companies with capitalizations of around $3.8 billion or less).
READ MORE7 Ways to Improve Your PPC Campaign
An Unhealthy Sector That Could Make Your Portfolio Sick By Rick Pendergraft As a result of the legal issues big-name companies like Pfizer (PFE) and Merck (MRK) have been dealing with, the pharmaceutical sector is among the worst performing sectors so far in 2008. Several ETFs provide exposure to…
READ MORE7 Ways to Improve Your PPC Campaign
Whether you’re experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today.
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