Quick Tip: Egos Can Help You Sell Out Your Event
When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.
READ MOREHow You Should Invest After the Bailout
The bailout is the equivalent of a dying patient taking aspirin. The relief is minor and temporary, but the outcome doesn’t change.
READ MOREBent Out of Shape About a JointFlex Commercial
A sin to be avoided in sales copy is using words that remind the prospect you are, in actuality, selling a product, not just educating or helping him out of the kindness of your heart. One of the words on my forbidden list is “product.” Today, I heard a radio spot for JointFlex, an arthritis supplement, that repeats the word many times.
READ MOREChanging Your Career Path
“I just turned 29 yesterday… and I feel so lost and confused. I quit my job 7 months ago, where I worked in insurance as a salesperson for 2 1/2 years. It was my 3rd resignation, since my boss retained me twice before. I guess I ‘could’ sell, but I hated it. Period. I was extremely unhappy and always felt I didn’t belong.
READ MOREThe Great Bailout Stall
Now that the Demopublicans and their media friends have, through the magic of doublespeak, transformed the massive and fraudulent bailout bill into a heroic “economic rescue plan,” most Americans can refocus their couch-potato efforts back on reality TV shows, football, and electronic gadgets. After all, the problem has been resolved, right?
READ MOREBecome a Qualified Buyer During the Great Credit Crunch
One of my banks cut me a nice check the other day. It was a refinance loan for $412,500 on a property I had bought for $397,500 a little more than a year ago. This during the worst credit crisis in 75 years.
READ MOREETR Insider Report: Should You Fire All Your Copywriters?
MaryEllen and Charlie got into an argument the other day. Now don’t get the wrong idea – no fists were flying. And, in fact, their discussion can help you become a better marketer. It could even win you some new customers… and more money for your bottom line.
READ MOREDon’t Be a One-Hit Wonder
In 1982, members of the pop band Tommy Tutone wrote “867-5309/Jenny,” a song about a guy desperately trying to get in touch with a girl named, of course, Jenny. It was at the top of the music charts for 40 weeks and made the band members rich and famous. At least for a while.
READ MOREWhen the Sky Is Falling Should You Invest?
The good news: The market is offering bargain-basement sale prices on many stocks.
READ MOREFinancial Word of the Week: Dividends
It’s nice to own stocks, sure. But do those companies pay you dividends for owning them?
READ MOREA Word Is Worth 1,000 Pictures
For almost a month, “Alma” went back and forth with her Web developer on which illustration to use on her company website’s homepage. Should it be the lavender flowers? The bluebell-carpeted scene of springtime in the woods? Or would the photo of the healthy-looking young yoga instructor best convey what the site was about?
READ MOREWhat Happens When Your Business Phone Rings?
Mission: Birthday cake. Requirements: Tasty and beautiful with fondant frosting. Turned out to be harder to locate than I expected. But along the way, I wound up with both a cake and a lesson in customer service.
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