Would You Like to Try a Sample?
I love going grocery shopping on Fridays. That’s the day my local Wegmans sets up half a dozen “sampling stations” throughout the store. As you shop, you can nibble on tiny bites of aged pecorino… soy chips… dry salami… pasta… protein bars… and wash it down with a thimble-sized cup of green tea… pomegranate juice… or lemonade.
READ MORELiving Rich: Take Your Next Sunday Drive in a Ferrari
Michael Masterson has never been an advocate of buying fancy new cars. He’s always recommended getting your cars slightly used. Since they depreciate so much the instant they leave the lot, buying used is a smart way to get an almost-new vehicle without losing a lot of money.
READ MOREDear ETR: How Do Bailouts Affect Stock Prices?
“In his article entitled ‘Financial Word of the Week: Bailout,’ Charles Delvalle said that if a person holds stock in one of the companies that is being bailed out, it may be nearly worthless. He further suggested that ’selling is usually your best option.’ This does not make sense to me. He, himself, said that bailing out Chrysler helped them stay in business.
READ MOREShould You Offer Your E-Zine Subscribers a “No-Advertising” Edition?
On more than one occasion, one of my readers has suggested to me that I publish two versions of my e-newsletter. The first would be the regular edition I offer now – a monthly online newsletter with pure content, supplemented by twice-weekly e-mails mixing content and product offers. The second would be an “advertising-free” edition. You’d get the monthly content e-newsletter, but none of the e-mail marketing messages between monthly issues.
READ MOREWhat Are We Split-Testing Today?
I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.
READ MORECashing Out a 401(k) Might Not Help As Much As You Think
With the downturn in the economy and rising costs, many Americans are feeling the pinch in their pocketbooks. As a way of getting extra money to pay bills, some are thinking about pulling their money out of their 401(k)s. While this may help short-term, there are serious drawbacks you need…
READ MOREOver Three Billion Served
Trading volume can be used as an indicator of changes in the market. Volume can tell you if a trend is likely to continue… or if it has run its course.
READ MOREAre You Unintentionally Advertising for the Other Guy?
No matter what product you’re marketing, keep this in mind. As Jessica says, “Make sure you market for the brand and not just the product.”
READ MOREThe Price Could Be Right to Buy Into This Travel Site
Priceline built its business on the premise that people want to pay a lower price for travel services than what is advertised. The company started by targeting air travelers with good deals on flights. It has since expanded to include hotels, rental cars, and vacation packages.
READ MOREDoes Watching Less TV Make You Richer?
Michael Masterson has been telling you for years to give up the boob tube. And now it seems that there’s a direct link between the number of hours of TV you watch… and how much money you make.
READ MOREShopping Like a Marketing Professional
Did you ever wonder why supermarkets advertise all those BOGO (buy one, get one) offers? Maybe you don’t care. If you can use two five-pound bags of potatoes or two jumbo packs of chicken legs (common supermarket BOGOs), you go for it. Or maybe you go for it even if you have to give some of that food away… just because it’s such a good deal.
READ MOREWhat’s New From the Publisher’s Viewpoint: Bootcamp Extras
Because of that conversation I had with Michael, a new column has been born. Each week, I will write you a letter giving you an inside look at something that has happened in our business that made a difference to how we run ETR. You, in turn, can take that experience and apply it to your own business.
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