Build a Rock-Solid SEO Foundation
Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more…
READ MOREWill the Slowing Economy Affect IT Spending?
The reason the markets have been in a freefall lately is because banks have been unwilling to lend to each other, much less to corporations. So if corporations can’t borrow money from banks, how are they supposed to make upgrades – like improving their IT equipment?
READ MOREMarketing in the Twenty-First Century
Multi-channel marketing is based on new, twenty-first century technology that has radically reduced the costs of communicating with prospective buyers and existing customers. In 1980, for example, it cost about 50 cents to send a direct-response sales letter through the mail to a customer. Today, that same transaction, via the Internet, costs less than a penny.
READ MOREWhen Ads Are Used for More than Advertising
Pay-per-click (PPC) ads are a cheap, easy, and effective way to advertise your business online. You can set up a Google AdWords account and have a campaign up and running in 15 minutes.
READ MOREMust Read – Changing the Channel
“My first ‘online business’ was in 1989, using bulletin boards. People consider me an ‘expert’ at online marketing now, but really it’s because I’ve made and learned from many, many mistakes along the way.
“If I’d only had and followed the advice in Changing the Channel all those years back it could have cut short my own and my clients’ paths to success, both online and offline. What Michael Masterson and MaryEllen Tribby have done in this incredible book is crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business – from a small startup to a large corporation – can follow.
READ MOREThe Marketing Powerhouse With a Strange Name
“Squeeze page” or “name squeeze” are affectionate industry terms for a page that asks your reader to enter his e-mail address in exchange for some valuable content. The content may come in the form of a report, sales letter, audio, or even video file.
READ MOREAlways Looking for New Ideas
On a recent business trip to Atlanta, I was able to spend time with another seasoned trader. You will be hearing his name in the coming months – but for now, we will just call him T.G. He and I were discussing the present craziness in the market. And we shared with each other the actions we take when things get like this.
READ MOREDon’t Let the Future of Solar Pass You By
Sustainable energy and “going green” have been and continue to be popular topics of discussion. The markets took note, and stock prices of many companies in this industry ballooned over the past 12 months. The air slowly leaked out of that balloon, though, and prices fell back to earth.
READ MOREMaking $10,000 in a Weekend With One Fun and Easy Venture
Creating your own videos is a great way to make a little – or a lot of – extra cash. In fact, I’ve been producing instructional videos for years. I enjoy a steady stream of income from this fun side venture. And you could, too. Despite the profit potential, some…
READ MOREDear ETR: “Should I still look for a career change?”
“I am in a job I don’t like. However, I get paid very well, all my superiors think I am doing a good job, and I am succeeding above expectations!!!????!!!!
“Am I lucky? Or should I still look for a career change?”
READ MOREThe Market Won’t Change for You
Unusual markets call for unusual thinking. What do I mean by that? Over the course of the last few weeks, the market has been more volatile than at any time in my experience. With emotional trading at a peak, the moves in the indices have been incredible.
READ MORENot Your Father’s Jury Duty Anymore
About three weeks ago, I received the dreaded notice in the mail. I immediately thought of 100 reasons why I should be dismissed and a good number of excuses for how I could get out of it.
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