The Next Wave of Bankruptcies
Banks have lost over $680 billion because of the huge wave of foreclosures that has hit the market over the past two years. And losses are beginning to ratchet up somewhere else, too: consumer credit card charge-offs.
READ MOREThe Easiest Way to Create Great Bullets
Most ETR readers know that a successful copywriting technique is to use lots of “bullets” in marketing copy – short sales points presented in bulleted lists…
READ MORELong Live the King
Without the ravenous Chinese maw gobbling up ores and coal and oil in great big heaping mounds, commodity-exporting countries are now feeling the pain. Welcome, Canada, to economic hard times. Welcome, also, Australia, Russia, and Brazil.
READ MORELean, Mean, and Powerful Direct-Mail Copy in 3 Simple Steps
I’ve worked on hundreds – maybe thousands – of direct-mail campaigns. I’ve written dozens of direct-mail sales letters myself, and I’ve worked with other copywriters on their letters. And I’ve never stopped trying to find new and better ways to make marketing copy stronger.
READ MOREShelter From the Storm
When the clock-radio woke me up the other morning, the first thing I heard was the results of a survey on what people least want to give up during these hard times. The three winners were tobacco, alcohol, and chocolate.
READ MOREHow to Double or Triple Your Brainpower Almost Immediately
In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.
But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…
READ MOREHow Do You Know Which Products to Sell?
When it comes to the products you offer, if you stick to two guidelines, you’ll never want for satisfied, loyal customers. Those two guidelines? As MaryEllen Tribby puts it, “Before we sell a product, it has to be good for the company and it has to be good for the customer.”
READ MORER-E-S-P-E-C-T (Find Out What It Means to Me)
Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.
READ MOREWidget Bait
Technically, a widget is a small add-on created for the popular WordPress website software. Many online marketers (including ETR) use WordPress to build out their blogs and websites. In fact, millions of people download WordPress every year. If yours is a WordPress site, you can host all sorts of widgets.
READ MOREKeep Your Averages in Mind
Your e-letter is pulling in plenty of new subscribers, your website is attracting more traffic, and you are selling tons of products via other companies’ newsletters. In fact, your return on investment (ROI) is well over 100 percent.
READ MOREHow to Uncover the No-Quit in Not-So-Quiet Companies
As I read the Financial Times on the flight from Baltimore to West Palm last week, my worst fears were confirmed. The market meltdown is truly global. And several countries – including Turkey, Iceland, and Argentina – can sell their bonds to investors only by paying out double-digit interest rates to…
READ MOREA Must-Have for Your Business-Building Arsenal
CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice – if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques..
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