Here’s Your Ticket Out of the Recession
If the recession has you paralyzed in your tracks and scared shoeless for your financial future, here’s a radical idea.
Start your own online business. Yes, and do it right now.
READ MORERobert Ringer and The Great Bailout Stall
Robert Ringer addressed the recent rush of government bailouts in his article “The Great Bailout Stall.” His disparagement of the bailouts – and his own practical solution for America’s financial ills – got quite a response from ETR readers. Here are a few of their comments:
READ MOREHow to Establish “Brand Presence”
The end goals of direct-response marketing (DRM) and brand marketing are entirely different. Direct response wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.
READ MOREEconomy and Markets Often Go Separate Ways
Since we’ve had negative S&P 500 growth in every quarter of our current recession – which began a year ago this month – it may seem that a falling economy is always accompanied by a falling stock market. But this is not true.
READ MOREHelp Yourself by Putting Your Customers First
An insurance agent named Tolbert had a remarkable ability to sell insurance. He’d been trained to sell people the most insurance that he could and he did it well, according to Stedman Graham in his book Build Your Own Life Brand. But although Tolbert was very successful, he was not happy.
READ MOREConsider Investing in Long-Distance Properties
Some of the most successful real estate investors you’ll ever meet will tell you one thing: Invest where you live. This is the advice I give to my students, especially if they’re newbies. Though you may hear about hot areas a hundred miles or more away, think carefully before investing there. Why? Because it’s difficult to gain thorough knowledge of a market area if you aren’t living there. And even if you can get a snapshot of knowledge that can carry you through a successful purchase, you won’t be around to notice the nuances of change that could signal the need to sell before problems set in.
READ MOREThe Power of a Team Meeting
Meetings get a bad rap. But if you think your company would be better off without them, you may want to reconsider.
ETR has a company-wide team meeting every Wednesday. It takes 30 minutes, and it’s a chance for all employees to share the projects they’re doing and the results they’re seeing.
READ MOREThe Unexpected Side Effects of Making Money (and How to Avoid Them)
My life changed when I decided, one day, that “make a lot of money” would be my number one goal. Focusing on that goal and making it a priority changed my income… from about $50,000 a year to seven-plus figures. It changed my business status from that of a nameless employee to that of an employer of hundreds. It changed my lifestyle from one of making minimum payments on credit card statements to the kind happy movies provide for their heroes.
READ MOREThink Before You “Blink”
How many times have you made a new acquaintance, thought you knew him, and then one day discovered he was not the person you thought he was? (Sometimes better, sometimes worse.) How many times have you been badgered, cajoled, or (okay) dragged to an event that turned out to be a lot of fun?
READ MOREA Little Speculative Play Could Pay Off Big
The market has been getting absolutely clobbered for the last year or so. Some very big names are trading at extremely low prices. Will some of them end up going out of business? Perhaps.
READ MOREGood News: Because Fear Is High, a Bottom Is Near
The old saying that the market likes to climb a wall of worry is going to come into play over the coming months. If the amount of fear in the market is any indication, that wall has reached new heights and the climb could be long and steady.
READ MOREDo You Leave Your Customers Scratching Their Heads?
Doctors are known for their inability to explain to patients, in laymen’s terms, what’s going on. And they’re not alone. In the business world, many companies sabotage customer relationships and lose sales because they use in-house shorthand, jargon, and corporate-speak.
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