8 Speechmaking “Rules” You Should NOT Pay Attention To
I found the following “rules” in a popular book on speechmaking. It occurred to me that they are all wrong.
READ MOREBest Way to Get Funding for Your Business
Last week, I suggested that it takes more than an idea – even if it’s a really fantastic idea – to attract potential investors. You need to prove that your idea has legs by turning it into a working model.
READ MOREWhen Common Sense Gets in Your Way
When you’re at a crossroads in your career – when your heart tells you to go in one direction, but your family and friends are trying to convince you to take a more practical path – what do you do?
READ MOREIt’s a Great Time to Start Your Internet Business!
I’ve been getting lots of e-mails and calls from people who don’t actually have websites up and running yet. And they’re all concerned about the same thing: “Sure, your strategies are good for people who are already making money online… but what about those of us who are still thinking about starting an Internet business? Isn’t this the worst time to launch a new website?“
READ MOREWhy You Should You Take the Family on Your Next Business Trip
If your job or business requires you to travel frequently to meet with clients, attend conferences and seminars, or consult with business partners… it could be affecting your home life.
One way to tip your work/home balance back the other way is to bring your family with you on the road.
READ MORE8 Simple Steps to Making Your Website More User-Friendly
The most important function of your website is to allow your customers to place their orders and receive the products or services they’re interested in. So make it as easy and hassle-free as possible.
You know how frustrating it is when you have to make a U-turn or take a detour when you could have been given fair warning beforehand. Don’t make your customers jump through unnecessary hoops to complete their purchases.
READ MOREThe Dispassionate Investor
From rags to riches. Redemption. An exciting story. A happy ending. These are things that make good movies, not good stocks.
Were you tempted to buy Bank of America, GM, or GE? Or wannabe giant-killer American Micro Devices that had Intel on the ropes for a few shining months?
READ MORERental Real Estate 101: 4 Ways to Battle the Landlord’s Arch Nemesis
Just as The Joker is to Batman and Dr. Evil is to Austin Powers, rent control is the landlord’s enemy. Supporters of rent control claim that without it many people couldn’t afford housing. But what happened to the basics of economics? The law of supply and demand should determine what your rental unit is worth, not the government.
READ MOREDoes It Pay to Complain About Bad Products or Services?
I always feel awkward when I have a bad meal in a restaurant and the server asks, “How’s everything?” I get the feeling that the question is no more sincere than the telemarketer who asks “How are you today?” It’s just polite talk. They don’t really want or care about the answer.
READ MOREThe First Step to Getting Funding for Your Business
One of the most commonly asked questions we get at ETR from would-be entrepreneurs is: “How do I get money for my business idea?”
We’ve answered it before, but it’s worth answering again because the question keeps coming. Let’s start with a bit of harsh truth: It isn’t easy.
READ MOREA New Tool for Aspiring Online Marketers
Now, there’s a very easy way to get your online newsletter started. Yahoo has a component called “group publishing” that allows you to start your own e-list and publish to that list whenever you want. For free. It’s so user-friendly that even someone with very little technical knowledge (like me) can set it up without any assistance. All you do is go to Yahoo and click on the “groups” link. It’s self-explanatory from there.
READ MOREThe Wall Street Journal Gets It Wrong
The Secrets of Marketing in a Web 2.0 World,” announced the front page of The Wall Street Journal business section. Sounded promising, so I took a gander. What I found left me scratching my head:
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