If You Get Knocked Down, Get Up
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
READ MORE4 More Ways to Turbocharge Your Writing
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
READ MOREHow to Find Purpose – and Happiness – in Running a Business
You don’t have to wait until you are financially independent and actually retire to enjoy an early retirement mindset. The sooner you can make your business about something other than making money, gaining power, or in some other way enhancing your personal situation, the sooner you’ll begin loving your work.
READ MOREDoes Your E-Mail Inbox Need a 60-Second Cleansing?
It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.
READ MORE2 Easy Ways to Get More of What You Want
Commenting on articles is a great way to congratulate an author on a great article… to point out any objections you have… to interact with other ETR readers… and to let us know which articles are most useful to you.
READ MOREThe Wrong Kind of Publicity
You’ve probably seen the Cash4Gold infomercials. You send in your old jewelry, and they cut you a check. But when one curious blogger tried it, he got back a third of the appraised value. He called to complain and get the jewelry back – and Cash4Gold quickly upped their offer.
READ MOREHow to Outsell Your Competition by Treating Your Customers Like Kings
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
READ MOREThe High-Speed, Low-Cost Catalyst
Time is your ally when you take action. But time is a two-sided coin. If you hesitate or procrastinate, time becomes your worst enemy. As a general rule, I assume that if I take action perceived problems will tend to disappear – and that the more I hesitate, the more time I give new obstacles to come on the scene.
READ MOREI’m looking for ways to supplement my primary income
I have a strong background in Corporate Finance, and I’m looking for ways to supplement my primary income or to transition into my own business. Most of your recommendations are for people with sales and marketing backgrounds. Do you have suggestions for someone with more quantitative skills and experience?”
READ MORETalking Trash About Customers
If you run a business where your employees interact with customers, clients, business partners, vendors, etc. (pretty much any business), you must have a zero-tolerance policy for “trash talking.” Employees should put on a public face when anyone outside the company is around. No gossiping, no insulting comments about former associates… nothing negative.
READ MOREProducts to Help You Start and Run an Internet Business
Thanks for the great question. I know that there is a lot of opportunity out there – and trying to figure out where to focus your learning can be a challenge.
READ MOREWhat the Latest Shift in Search Engine Rankings Means for Your Site
The world of search engine optimization (SEO) is in an uproar these days. If you have an Internet-based business, you need to know what’s going on – and how you can take advantage of it.
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