Side-of-the Road Marketing
Garage Sale” signs at busy intersections get noticed by folks who are out for a Sunday drive. Billboards on the highway do a good job of drawing traffic to restaurants and attractions. And at election time, roadside signs are fairly effective at drumming up support for candidates and issues.
READ MOREHow to Surprise and Delight Your Customers
Roy Flora, Group President of Microtel Inns & Suites, over-delivers by randomly giving away free stays at his hotels. Better yet, he encourages staff members to do the same. It’s one reason that Microtel has ranked at the top of the J.D. Power & Associates North America hotel guest satisfaction survey seven years in a row.
READ MOREDon’t Fall Victim to Office Gossip
Like so many things in life, office gossip is a temporary indulgence with long-lasting, undesirable side effects. For one thing, it damages team spirit. This is no small cost if you are concerned with team productivity. For another thing, it demeans your stature. Even your co-conspirators will think less of you for doing what they themselves know they shouldn’t do. If you consider the kinds of activities you can engage in at work, this falls into the lowest category. It’s not only unproductive, it’s destructive.
READ MOREHow to Encourage Customer Loyalty
An entourage is a group of devoted fans – in this context, an elite group of VIP customers who love your products (and buy them frequently), customers who appreciate your message, admire you, trust you, and want to be associated with you. Entourage Marketing is all about attracting these people to your online business and creating strong relationships with them.
READ MOREThe First Step to Becoming a Millionaire Real Estate Investor
Thanks to real estate investing, I no longer have to work full-time. If I want to go hiking in the mountains with my dog in the middle of the day, I can. If my husband and I want to pop up to Whistler to ski, we do it mid-week to avoid the crowds.
READ MORECash in Your Account Is a Sure Thing
Dividend-paying stocks may not be the most exciting investments on the block – but steady businesses that make regular payouts are what really make investors money over time.
READ MOREI am looking for one good company that will get my site viewed
Hello, my ETR friends. I am just about to launch a new business marketing long distance calling cards. Our service will provide unlimited international long distance calling, can be purchased online, and works with cellphones (without using your cell minutes).
READ MOREEstablishing Trust
“Elise” consults for nonprofit groups, and she’s great at her job. Most of her business has come from word of mouth. But Elise knew that if she could channelize her efforts, she could reach thousands – if not millions – of potential clients. So she began marketing her services with a website, e-mails, and postcards.
READ MORE4 Ways to Make MORE Money in a Stinking Recession
Businesses that are launched in hard times are better equipped to survive than those that grow bloated and fat during times of surplus spending. But in order to thrive during an economic slowdown, you need to know how to do things the smart way, and not waste money you don’t have on strategies that won’t work.
READ MOREThe Most Powerful of All Success Skills
In any organization, power moves inexorably to those who have mastered the art of persuasion. Whether you express yourself online, on the phone, or in person doesn’t matter much. What counts is your ability to convince people that your ideas are worthwhile.
READ MOREHow to Find the Best Tenant for Your Rental Property
Owning and managing rental properties can be very profitable. (From just two rental properties, my husband and I make $1,200/month in positive cash flow.) As a rental property owner, you may find yourself dealing one-on-one with tenants. Make sure you handle these encounters as business transactions, and don’t let your emotions – or your desire to fill a unit – prevent you from making sound business choices.
READ MOREWords That Come in Two Flavors
I read The New York Times regularly. Notwithstanding its reputation, this esteemed newspaper often proves to be a fertile source of misuses for this column. Within the space of a few days, for example, I found these two sentences in its pages:
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