The Simplicity Imperative
Much of what you read in ETR is directed at helping you earn more money and achieve financial independence. But what many people mistake for wealth is pure junk: the oversized plasma TV, the 2010 Ferrari, the custom-built estate home.
READ MOREThe Impossible Dream
A reader recently sent me an e-mail in which he griped about his “impossible situation.” I guess it’s all in the eye of the beholder, because to me it appeared that his was an impossible situation with a lot of possibilities. So what, exactly, is an “impossible situation”? More specifically,…
READ MOREThe Most Valuable Thing That Money Can Buy
Take a sheet of paper and draw a vertical line down the middle of it. On the left side of the page, under a column marked “Things I Enjoy,” make a list – maybe something like this: Time with family and friends Reading My hobbies (List them.) My house My…
READ MOREGoing From Brand to Religion
My wife K is a member of a cult. As a loyal member, she never gives up an opportunity to proselytize. Over the years, she has recruited our sons and most of her friends into her religion.
The cult she belongs to is represented by a symbol. It has distinct colors. It has a special language that other cult members recognize. They love their religion. They worship at its altars. They sing its praises. They believe that anyone who is not a member of their cult is silly, stupid, or foolish. And they will argue with you if you say one word against it.
READ MOREIt’s Not All About You
When you define a goal and ready yourself to commit to the time and energy it will take to achieve it… remember to consider how your efforts are going to be affecting the people in your life. And this isn’t a totally unselfish, “thinking of others” act. You’re going to need their encouragement and support.
READ MOREWant to Beat the Competition? Take Your Customer Out for a Drink
The secret of success as a copywriter or direct marketer? Make the sale. Plain and simple. Make the sale. And what’s the best way to do that? “Know” your potential customer – your prospect. After all, if you don’t know who you’re selling to, how can you know what to…
READ MOREHow Long Will It Take You To Do What You Want?
Accomplishing a goal has 3 phases: deciding to do it, determining what specific actions are necessary and in what order, and executing those actions. By now you should have chosen your life goals and derived from them five-year, one-year, monthly and even weekly objectives. I have given you a very…
READ MOREWhy Most Consultants Fail To Help You
Several times in my career, I hired a consultant to help me fix or expand my business. And I wasn’t happy with a single one of them. For a while, I figured I was hiring the wrong people. Now I have a different perspective: As a rule, consultancy doesn’t work.…
READ MOREHow To Have Rich Kids
Dear Early to Rise Reader, You can give your kids a huge advantage in life if you teach them, while they’re young, good money habits. That’s why we asked Justin Ford to write to you yesterday about the techniques he’s using (from his program called Seeds of Wealth) to make…
READ MOREWhat’s “The Point” In A Mortgage?
Loan-discount, or “buy-down,” points are a one-time cost you may choose to pay your lender to reduce your interest rate. These points are usually optional. A point is equal to 1% of the size of the loan. So on a $100,000 mortgage, if you decide to pay a point up…
READ MOREDon’t Let Your Ego Kill Your Success
There’s a new gal in my sketch comedy group. She’s smart, clever… and will probably not last 90 days.
READ MOREWhat’s Your Back-Up Plan?
Most of us think that bad things can never happen… or that they only happen to “the other guy.” But what happens when you become “the other guy”?
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